The media overall is a communication tool, one which deals with the vast amount of information passed from various organizations and governments to us, the population. The way in which this information is passed to us however is one which presents some problems and challenges for the future. The media is responsible for influencing a number of human emotions, both positively and negatively. The media shows us though advertising and other brainwashing techniques that we are always in need of the things they are promoting, which in some circumstances causes problems in other areas of sociology and communications. Such issues as low self esteem which is caused by advertisers using beautiful people to sell their products causes many young girls to think about themselves in relation to the models. The issues of human food consumption and how this is visualized through the media cause people to worry about their diets especially groups such as young girls, who see the media as a projection of how they want to be seen by the world, has led to anorexia and bulimia becoming common teenage problems. The final issue which the mass media has influence over is that of violence. Violent crime is increasing in the world, as is the exposure of violent games and movies to a younger generation. It is quite common to see violent movies on televisions, to see children playing with imaginary guns and shooting each other when playing in the street. The issue is compounded by the widespread access to computers, and to the kinds of violent games that children enjoy playing. These issues of technological advances were not present only a few decades ago, “this accessibility of electronic media has brought the problems of the larger world into our homes and challenged the role of parents in raising children” (Kundanis, 2003, p. 5), something which did not happen when the only media available was print media, and children had to learn to read before they were even affected by the messages conveyed. Teenagers are also affected by violent music and by other images projected at them through the media, those of a fantasy life in which the superstars on the TV are seen by teenagers, and are seen as being role models. Through reality TV shows and through music, teenagers are influenced by what they see or hear, and want to imitate what they are shown. With greater access to social networking, children or teens can also feel connected to their role models, which can influence the child or teen’s behavior. This can be both positive and negative in terms of how the media has affected children today. Therefore considering all of the above issues, it is possible to conclude that the real reason behind these problems is the media corporations themselves, and that these media outlets should be held responsible for the increasing levels of violence, anti-social behavior and even psychological problems in the youth of today. This is not so easily achieved, due to the power held by some of the largest media corporations, for example News Corporation, the media organization run by Rupert Murdoch, is the third largest media company in the world behind Disney and Time Warner. This company however has investments in broadcast media, satellite television services, internet service providers, magazine and newspaper print media, radio broadcasting, books and other elements of communications, including the infrastructure across which all of this is transmitted. Trying to implement a system of control over a vast empire such as this, which operates in many different countries, under different laws in different countries, would be virtually impossible. It is for this reason that the news media should be restricted and held accountable for their actions and for the subliminal messages which they pass to the populations of the countries they operate in, even if the restrictions are a relaxed code of conduct to prevent high levels of sex, drugs, violence and crime from being broadcast. New technologies such as the internet have shown teenagers that they can live similar lives to those they see in the media, and are brainwashed by the media into thinking that by purchasing the goods shown, or imitating what they see in the actions of superstars, then they are similar to their favorite superstars. However it could be argued that this is not a problem for the media, because “whatever is wrong with the media is commonly excused on the grounds that they are creatures of the market, that they give people what they want” (Bogart, 1995, p. 3), which takes responsibility away from the media corporations and puts in back on the individual. This, whilst being told that by using a specific product they will become like the Hollywood star, or sports star promoting the product will psychologically affect the viewer. These problems of “how television instigates antisocial behavior, how it leads children to be more accepting of violence, and how television’s images cultivate social attitudes and stereotypes” (Perse, 2001, p. 2) have now been compounded by the widespread use of the internet, on which these three elements are also a factor. The final issue though is with parental control, and if parents held more responsibility over their children’s actions then maybe some of the problems caused by a media system which is setup to brainwash and sell goods to the consumer of these media types, would not be as prevalent. Parents need to ensure that they do not give in to the pressures of the media, not to allow their children to watch violent movies, or to play disturbing computer games before they are old enough to do so. They must also try and resist the pressure put on them by their children to buy the latest fashions or products marketed through the mass media that they allow into their homes through the TV, magazines or the internet. There must be some level of shared responsibility between the media and the parents, in order to prevent children from having self-esteem problems in the future, or to be brainwashed into thinking that violence is acceptable, or that the latest trend is really that important. The media itself must also start to implement codes of conduct, or restrict access to some of the most disturbing, and psychologically damaging information which they present to the world. It is only through this system of shared responsibility that the problems of mass media can be addressed and can prevent the next generation from being brainwashed further by the relentless commercial drive of media corporations. These are the fundamental issues with the media in today’s world which need to be addressed, as media influence in our lives will only increase in the future, and will need to be regulated, either by parents or the corporations which provide our media to us. References Bogart, L. (1995). Commercial Culture: The Media System and the Public Interest. New York: Oxford University Press. Retrieved October 26, 2010, from Questia database: http://www.questiaschool.com/PM.qst?a=o&d=57908888 Kundanis, R. M. (2003). Children, Teens, Families, and Mass Media: The Millennial Generation. Mahwah, NJ: Lawrence Erlbaum Associates. Retrieved October 26, 2010, from Questia database: http://www.questiaschool.com/PM.qst?a=o&d=108662257 Perse, E. M. (2001). Media Effects and Society. Mahwah, NJ: Lawrence Erlbaum Associates. Retrieved October 26, 2010, from Questia database: http://www.questiaschool.com/PM.qst?a=o&d=106226367
Pharmacy: Answers to Questions
Why pharmacy PBA?
This is simply because of the fact that I am a God fearing person, a Christian and a believer of the philosophy that if we put God in the center of our lives and work everything will have its own divine purpose. Pharmacy PBA’s slogan of Pharmacy with Faith completely gives the assurance that I will be studying in a school which fits my ideologies. I also want to go to one of the best pharmacology schools and be an expert on this field.
What field do you want to go into?
As of now, I am planning to specialize in Pharmaceutics.
How do you work in groups? Then how do you work as an individual?
In a group, I tend to open up the conversation and communication between members especially if we don’t know each other yet. I am a good listener and I don’t find it hard to cooperate with my group members. I believe that problems and tasks can be resolved easily if we communicate well. As an individual, I usually work following a time table schedule of what I need to do.
How would your best friend describe you?
My best friend would probably describe me as a bubbly and cheerful person, approachable and down to earth.
Why PBA? Tell me about your volunteer experience? Why not another field (dental, physician, vet, etc.)? Comfortable with prayer? What do you think of power (walgreens)?
I chose PBA simply because of it is one of the best schools of pharmacology and because of its slogan that also matched my philosophy in life. I chose pharmacy because I believe that creating medicine for an illness or maybe improving the current medicines available would be the best contribution that I can do to this world. Yes, I am very comfortable with prayer, in fact, I pray twice a day. The issues surrounding Walgreen are not to be belittled. I think it would definitely have a negative effect to pharmacists and in order to resolve this government should step up to monitor and investigate all facets of operation of this company.
What impressed you positively?
I am impressed by how people recover from a state of sadness, illness, and grief and move forward with their lives and become better individuals.
What did you wish you had known ahead of time?
I wish I knew if I’m going to be accepted at PBA.
How do you feel about professors reading the Bible/praying in class?
It alright to me. Learning with God is very good and it will make use feel our purpose and gives as strength.
If you could be any pill, what pill would you be and why?
I would probably be a deworming pill because it protects everyone from harmful worms that infest our bodily systems and intervene with our natural functions.
What was your favorite/least favorite class?
My favorite class would be either physics of biology because we have a lot of interesting experiments and tests. My least favorite class would be statistics because of the fact that I find it difficult compared to math and other related subjects.
You say you are a caring person who enjoys helping and being with people, why would you not want to be a physician?
In my opinion, creating medicines that would be the cure to many illnesses would be the best help I can do because these medicines can then be used by many doctors to also help other people.
How do you feel about PBA being a Christian school and studying in a prayerful environment?
As I have said earlier, I am very much comfortable with the system of having God alongside studying. I think this will greatly help me to focus and excel in studying.
What does it mean to be a servant-leader? I would highly recommend becoming familiar with the mission statements of all the schools you are interested in because not only is it important to know.
A servant leader is a person who is under the power of God that helps and guides other people in order for them to improve their current state of lives.
What’s you favorite book and why?
My favorite book would be the Purpose Driven Life because it is a book that gives people the vision of Christianity and a life lived with God.
PBA integrates religious studies into the pharmacy education. How do you think you can fit that into busy lifestyle?
Studying religion along with the usual requirements and subjects of a class would indeed be a time consuming practice. Although I believe that it only rests upon the student on how he or she sees it. As for me, I see it as a source of dedication, and strength to focus and improve my grades. In terms of scheduling, I think the best way to approach it is time management.
How do you feel about biblical studies and religion been included in the pharmacy program?
I think it is just appropriate because pharmacy deals with helping and healing people and in order to do that we should also be guided by God in all aspects of our lives.
Warren, Rick. (2002) Purpose Driven Life. Zondervan.
TABLE OF CONTENTS
|3.0||INCEPTION OF HYBRID CARS IDEA||4|
|4.1 Core Product||5|
|4.2 Actual Product||5|
|4.3 Augmented Product||6|
|5.0||STRENGTHS AND WEAKNESSES OF HONDA||7|
|6.0||POSITIONING OF HONDA: PAST AND FUTURE||8|
LIST OF ILLUSTRATIONS
|Figure 1||Three Levels of Product||4|
|Figure 2||Contribution of Honda to U.S.||7|
|Figure 3||Market Share||8|
Features of Honda Insight
The purpose of this report is to identify an industrial product and present its historical evolution from its inception till the current status of the product. The report will mainly contain information about Honda which has invested in the innovative new hybrid car. Moreover, the report will also cover the related trends of hybrid cars in business world. Through this report, the present day position of Honda’s leadership in the car manufacturing industry would be analyzed and the future predictions of hybrid cars’ success and development will be made.
As the world moved towards the 21st Century, the general public became more aware of the environmental risks and threat to the nature by the burning of hydrocarbons. The main reason for this was the educational awareness in the new generation about the effects of pollution on Earth. The other reason for this concern of environment was the clear signs of environmental disasters because of the careless burning of hydrocarbons in the industries, cars, homes and furnaces. These environmental disasters include the changes in climatic conditions in different parts of the world, the melting of ice caps and the increased rate of occurrences of natural disasters across the globe.
The idea of hybrid cars was to save the environment and do as little harm as possible. This was only possible through the use of electricity as fuel as it does not generate any pollution. However, the engines of the cars could not be completely switched to electricity, hence, the notion of hybrid cars came into existence which used electricity and gasoline both simultaneously as fuels. These cars give an extensive mileage and hence they create much less pollution than the traditional motor cars that used gasoline as the sole fuel for combustion.
3.0 INCEPTION OF HYBRID CARS IDEA
In the 1970s, the theory of the environmentalist and a great scientist, Victor Wouk, about hybrid cars proved to be possible (Callery 6) and at the turn of 21st Century, the hybrid car idea was put to the everyday lives of the Americans. Had the government provided enough funding to this great scientist, the scholars only wonder what impact would it have had on the environment and how much cleaner the world would have been (Lavietes)? The main concern of the scientist was the growing problem of pollution and he developed a prototype of a hybrid car in 1974 (Callery 5), almost 40 years ago.
4.0 THE PRODUCT
The product is the hybrid car that gives an extended mileage on each gallon. Where the tradition gasoline fueled cars run 10 to 12 miles per gallon, these hybrid cars can give a mileage of up to 65 miles per gallon. According to hybridcars.com, the test run of Honda Insight on the fast run, the experts recorded a mileage of around 40 miles per gallon (HybridCars.com).
Figure 1- Three Levels of Product (Kotler and Armstrong 206)
4.1 The Core Product
The core product is generally the benefit for which you are paying the price. It is not the physical product. It is the satisfaction and the need that it helps to fulfill. Without the core product, the overall product is not at all useful for the consumer. In the case of Honda Insight, the core product is the ease of travel and convenience with least impact on the environment. The consumers can travel with comfort and reach their destinations in much less time than by using cycle or by walk. Speed of the car is another core product which enables the consumers to travel quickly (Marketing Teacher).
4.2 Actual Product
The actual product consists of the physical design and tangible form of the product. Generally this includes the features, the brand name, quality, packaging and design (Kotler and Armstrong 206). However, the core product should be integrated with the actual product so that the consumer can derive the benefits from both. In the case of Honda Insight, the actual product is the use of hybrid fuels in combustion, the sleek design, brand name of Honda, quality check by the company and all the physical features of the car. However, the single greatest actual product for Honda Insight is the stretched mileage with the use of hybrid engine. Some of the actual features of the car that are listed on the official Honda website are presented in the following table:
|1||Look Fast||Aerodynamic Design|
|Distinctive LED brake lights|
|2||Hybrid Inner Life||Impressive audio system|
|Design of the seats for max space|
|Classy multi-informational display|
|3||Efficiency Einstein||Boost fuel efficiency|
|Improved motor assist system|
|1.3 liter engine capacity|
Table 1 – Features of Honda Insight (Source: http://automobiles.honda.com/insight-hybrid/)
4.3 Augmented Product
According to Kotler, the augmented product is the set of additional services and warranty services that make the customers satisfied (Kotler and Armstrong 206). Honda is now providing a complete auto care solution to its customers in order to increase the sales and give its customers a peace of mind and satisfaction while purchasing a new car. According to the official Insight website by Honda, the Honda Care plan gives its customers 24-hour road side assistance, tire changing facility and towing service (American Honda Motor Co., Inc.). The car remains under warranty for a certain initial hundred miles. Under this period, if any problem is identified in the car by the driver, these problems will be fixed by Honda free of cost. Moreover, the first maintenance check and service visit for the new Honda Insight is free of cost. In the future, if any spare parts are needed by Insight owners, Honda promises to provide them genuine spare parts at the market rate. Also if the car is damaged in an accident, the repair shop at Honda will repair it for the customers charging the amount to the owner.
5.0 STRENGTHS AND WEAKNESSES OF HONDA
The company, which is developing the hybrid car Insight, is one of the best reputed car manufacturers in USA as well as the world. According to an article on Yahoo, the top ten lists of cars that mechanics hate includes four cars produced by Honda (Magliozzi and Magliozzi). The mechanics hate these cars because they rarely get broken and hence the owners have to seek a mechanic very infrequently.
Honda has been a keen contributor to the American economy since the past 50 years. The company employs an approximate of 25, 000 American nationals across the country. Millions of people are employed by Honda indirectly, as the 600 suppliers of Honda employ these people. The brand image is very strong in the minds of competitors and the consumers also. Honda is every car now in many countries as it is found in many homes now.
Figure 2 – Contribution of Honda to U.S. (Center for Automotive Research iii)
According to BusinessWeek online magazine, Honda is handicapped to North America as its 85% profits, which is the major chunk, is dependent upon the continent (BusinessWeek Online). If anything goes wrong with Honda in America, then the whole company will sink in a matter of days. Yet another dependency of Honda Corporation is on the two of its top sold sedans, Civic and Accord. The combined sales of these sedans make up the majority of sales for the company. Moreover, the company is not very successful in making a cut in luxurious car line. The perception of Honda brand is every home car and hence its image cannot match the image of Lexus or BMW. Even if the company does decide to enter the luxurious market, a major overhaul will be needed, as BusinessWeek suggests.
6.0 POSITIONING OF HONDA: PAST AND FUTURE
According to the Green Car Congress, the overall growth of hybrid cars in the United States is expected to be 3% in the year 2011. In 2006, the expected sales of hybrid cars were more than 200, 000 units. In 2011, the sale is expected to surpass 560, 000 units (Green Car Congress). Honda is gaining strength in the United States market for automobiles and its share in the hybrid market is expected to grow to 20%, whereas Toyota the major competitor is expected to hold a share of 40% in 2011. The market share standing of the three major competitors for hybrid cars in the United States is as follows:
Figure 3 – Market Share (www.greencarcongress.com/2005/02/jd_power_hybrid.html)
Honda is gaining new market share especially in the hybrid car market. According to many speculations and forecasts, one-fifth of the total hybrids sold in the next year will be Honda manufactured. The new model of Honda hybrid car, Insight is speculated to be sold the most as it has a high mileage and many experts have given A rating to the car.
Works Cited and Consulted
American Honda Motor Co., Inc. Honda Care for new Vehicles. 2010. 4 October 2010 <http://automobiles.honda.com/information/honda-care.aspx>.
BusinessWeek Online. Handicapping Honda. 5 July 1999. 4 October 2010 <http://www.businessweek.com/1999/99_27/b3636013.htm>.
Callery, S. Victor Wouk: The Father of the Hybrid Car. New York: Crabtree Publishing Company, 2009.
Center for Automotive Research. “CONTRIBUTION OF HONDA TO THE ECONOMIES OF SEVEN STATES AND THE UNITED STATES.” January 2009. Corporate.Honda.com. 4 October 2010 <http://corporate.honda.com/america/economic-impact.aspx>.
Green Car Congress. J.D. Power: Hybrids to Top Out at 3% Share. 3 February 2005. 4 October 2010 <http://www.greencarcongress.com/2005/02/jd_power_hybrid.html>.
HybridCars.com. Mileage Loop: 2010 Honda Insight. 30 April 2009. 4 October 2010 <http://www.hybridcars.com/news/mileage-loop-2010-honda-insight-25762.html>.
Kotler, P. and G. Armstrong. Principles of Marketing. 12th Edition. Delhi: Dorling Kindersley (India) Pvt. Ltd., 2008.
Lavietes, S. Victor Wouk, 86, Dies; Built Early Hybrid Ca. 12 June 2005. 4 October 2010 <http://www.nytimes.com/2005/06/12/national/12wouk.html>.
Magliozzi, R. and T. Magliozzi. 10 Cars Mechanics Hate. 2010. 4 October 2010 <http://autos.yahoo.com/articles/autos_content_landing_pages/1520/10-cars-mechanics-hate/>.
Marketing Teacher. Three Levels of a Product. 2010. 4 October 2010 <http://marketingteacher.com/lesson-store/lesson-three-levels-of-a-product.html>.