Communications and media




















Communications and media

Media is a communication channel through which news, entertainment, education, data, or promotional messages are disseminated. Some examples of media include newspapers, magazines, television, radio, billboards, direct mail, telephone, fax, and the internet. I disagree with the statement that television compared to all other media has had the greatest impact on society. This is because the internet being a channel of the media has become more popular compared to television. Most people rely on online sources of news such as web blogs compared to broadcast media and particularly television. According to Erbring (2000), television has consumed a much bigger part of people’s time than newspapers. However, it is in stiff competition with the internet for time. Many researchers confirm suspicions that internet use comes partly at the expense of television viewing.

Internet in many researches has been defined as a global computer network providing a variety of information and communication facilities. It also consists of interconnected networks using standardized communication protocols. The use of the internet has changed the life of many people in several ways. For instance, the internet has facilitated the access to information through e-books and e-journals compared to earlier times where one had to be physically present in a library. It has also created a platform for  entertainment in terms of games, movies chat rooms among other entertainment forums (Erbring, 2000).

The internet has also changed society in different ways. For instance, most people who have internet access are working from their houses. This has had a greater impact in the job market since individuals rely on the internet to deliver their skills. It has also reduced the number of people going to shopping malls as more people are opting for online shopping. This has changed the way people do business across the globe. This is evident through electronic-commerce where people conduct online transactions.

In many countries across the globe, the educational sectors are utilizing the internet through distance learning in colleges or universities. In this case, the internet has made the world a global village in that people can easily communicate as if they were part of a small global village. People can now communicate more easily because of the internet chat rooms, sending and receiving of e-mails, instant messaging, video conferencing among other communication services on the internet. For example, some governments are using the internet to communicate with their citizens, e-government, where government services are offered to citizens over the internet.

The internet is rapidly growing and as it continues to grow it will create more changes in the society. The society has changed already because of the internet but it is bound to change more as the internet continues to grow. One example is that it will reach a time where countries and business partners conduct all their businesses over the internet. This will be done through  online investments, online banking, auctions and many other services. Education sectors are also more likely to adopt new modes of learning such as distance learning whereby students will be making applications, receiving and sending their assignments and exams online.








Erbring, L., & Nie, N. (2000). Stanford Institute for the Quantitative Study of Society.  Internet and Society: A Preliminary Report. Retrieved from

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