Clapton Commercial Construction Employment Law Compliance Plan

Clapton Commercial Construction Employment Law Compliance Plan

Date of Submission:

Clapton Commercial Construction
State Of Arizona
Employment Law Compliance Plan
1. To uphold the commitment to honesty and responsible conduct for all construction employees and decrease unlawful and unethical behavior at work.
2. To allow employees to report potential problems to allow for appropriate inquiry and prompt corrective action.
Purpose of the compliance program
To provide a uniform platform for all Clapton commercial construction activities for all workers through equal treatment during work and at pay.
Law Compliance Program Elements
1. The doctrine of employment At-will
Employment is contractual in nature and is discharge at the consent of the employer or employee unless otherwise varied through a written contract (Loose, 2005, p. 237).
Any wrongful termination attracts an employee or employer’sclaim, whichmust be brought within one year after cause of action.
2. Law on Wage and hours
a) Minimum wage
All employers must pay a minimum wage of $7.90 to their workers. Clapton commercial construction must comply otherwise the federal punishment applies. The company should pay at least twice per month (Loose, 2005, p. 256).
b) Overtime
The company must comply with a federal pay rate of one-half the regular for all hours worked overtime. Remarkably, Arizona State has no stipulated overtime laws relating to private firms (Loose, 2005, p. 259).
c) Meals and breaks
It is the discretion of the Human Resource manager to decide whether to give the construction workers meals and breaks but in accordance with federal laws. The state of Arizona lacks laws requiring an employer to provide meal and breaks for employees. The meal and breaks should not be less than 20 minutes (Loose, 2005, p. 261).
3. Discrimination In Employment
Every member of the staff is under protection any form of discrimination of regardless of their race, color, national origin, gender, and religion with reference to any term, set conditions or privilege stipulated in employment. This law applies for employers with 15 or more workers (Loose, 2005, p. 242).
Enforcement of the laws and noncompliance consequences
It is the duty of the Arizona federal state enforcement agencies to ensure that Clapton commercial construction applies them when hiring workers following the intention to expand workers with 20%, when construction begins and during the renewal of contracts for its workers. Fair Labor Standards Act, National Labor Relations Act, and Title VII policies are mandated to enforce the employment laws (Loose, 2005, p. 275).
In the event of violation of the elements cited above, Clapton commercial constructions risks intangible and tangible punishments. Equal Employment Opportunity Commission suggests at least six-figure fine because it has more than 15 workers. Willful child labor and unfair employment practices attract at least a cap of $300000 and a possible jail time (Loose, 2005, p. 288).

Loose, D. A. (2005).Arizona laws 101. Tucson, Ariz.: Fenestra Books.




City, State

Diversity Theory as Employed by DIY
Company’s Overview
Richard Block and David Quayle established B&Q in 1969. B&Q is a name derived from the two initials of their surnames, Block and Quayle. The company was the first national DIY (Do it yourself) store in UK, having been in business in a span of more than thirty five years. The aims and vision of founder were to bring value, broaden product range, and serve the customers with long operational hours. Their first store was in Southampton named, Block and Quayle (later was shortened and became, B&Q). In the broadening of its operations, B&Q managed to purchase the Scottish DIY chain Dodge City, therefore, developed as part of the Kingfisher Group. Having established itself internationally, today in Ireland and UK alone, the company boasts of over 36,000 employees serving in 320 UK stores. The stores are operated in two categories: the larger B&Q Warehouses, which cater for keen DIY trade and people, and smaller B&Q Supercenters, which are convenient for daily shoppers.
Despite harsh economic conditions that affected house market, the organization has managed to achieve its annual profits of 20% increase between the year 2011, and 2012. This can be attributed to the fact that the company sees a strong emphasis on its people as a mean to achieve a projected result. In 1980’s, B&Q management saw the need to review their workforce by integration of the older workers and, the younger staffs so that they do not suffer from a labor shortage. They employed diversity as a way of conducting business and satisfying customer and staff needs. The management formulated policies that would see the fulfillment of diversity in all levels of operation of this organization.

Diversity Theory
The theory of diversity incorporates respect and reception. It means being appreciative to the fact that each discrete individual is exceptional, and recognizing our distinction. These can be in relation to individual race, gender, ethnicity, sexual orientation, age, socio-economic status, physical abilities, political beliefs, religious beliefs or other ideologies. It is the assessment of these variances in an innocuous, nurturing and positive environment. This encompasses understanding one another and moving far beyond simple forbearance to celebrating and embracing the rich proportions of diversity that exist in everyone. This enables individuals to perform at their best level to fulfill organizational goals regardless of age, gender, race, abilities or disabilities, culture, religious affiliation, or political and any other ideology that makes the individual unique from the rest.
For a full potential to be realized in and organization, the organization should realize the three dimensions that govern workers ability to achieve. These dimensions are self-concept or rather individual core self, secondary dimensions and tertiary dimensions of diversity.
The core dimension include the unseen attributes , but are unchangeable in that; that is what defines them and they have no any other way to look at it. They form the foundation on which individuals make instantaneous conclusions about different parties, often through the stereotyping process. They include race, age, sexual orientation, gender, caste or class, ethnicity, etcetera.
Secondary dimension is the facets of a person’s identity that are paramount in the definition of that persons self. Though important to self, they are not fundamental in proportions to primary dimensions. This diversity includes recreational habits, education background, personal habits, income, marital status, parental status, appearance, geographical location, work experience, among many other factors. Tertiary dimensions define an individual’s learning style, professional orientation, and personality.
Organizations need to employ these theories to reach their maximum potential. It requires employing the three dimension of diversity because they contribute to the development of an individual’s unique life, perspectives, experiences, and skill sets. An operative business organization can learn to appreciate, recognize, understand, utilize, and respect, these manifold aspects of an individual in the quest of its undertaking and objectives.
The Contribution of Diversity to Organizational Change of B&Q
If an organization would integrate diversity and organizational change, then success would be inevitable to such a firm. B&Q recognizes the need of mitigating projected shortage of the young workforce and impeded competition that was to be realized. It reviewed their employment practices. This was critical to this firm because such shortages would have had a negative impact on the overall expansion strategy of the company. This was the organizational cultural shift. Organizational culture shift was necessary because of the complexity of the matter that was surrounding the future of the company. Therefore, it was relevant to B&Q to review the organization workforce. The organization discovered it had dominant young workers between the ages of 16 to 26 years. After evaluation on the feedback from customers, the firm was able to recourse on employing age diverse workforce.
Major organizational change will always have a cultural change. These changes make an organization to be redesigned. In that process, it will require a company to come up with a new strategy to market itself. B&Q was now becoming an international company. In 1996, for example, it opened a store in Taiwan, and in 1998, it merged with France’s leading DIY retailer thus becoming the leading and largest DIY retailer in Europe. Nevertheless, it opened another store in Shanghai in 1999. In 2001, the company discovered it had more than 1000 of its workers as bilingual.
Therefore, it forced the organization to redesign. Usually, when a business organization is restructured, particulars of its subsystems may realize that they have to handle a new arrangement of “business” with the new, unaccustomed “partners.” This was the case of B&Q. Naturally, the business would assumes that their conventional styles of conducting business, priorities, their traditional practices, their conventional methods and value, will be effortlessly acceptable, and perfectly functional.
This was not the case for B&Q. Instead, the company’s realization of its workforce diversity and the market encouraged the use of other languages other than English, so that the staff can understand and respond to customers need. The staff were to wear language badges so that whoever that would need assistance will automatically identify the correct staff to deal with according to the language preference. The company came up with cultural diversity information pack for use in stores, together with calendars that showed religious and cultural festivals so that the staffs would understand customers’ needs and assist the management to come up with work schedules.
Many organizations have failed in marketing. They are surprised when this supposition turned out to be unacceptable for manufacturing. However, one important aspect B&Q placed into perspective was that it uses its diversity policies to all its advertisements to build a brand in the eye of the public. This is so important because the customer can relate with the company and therefore become loyal to it.
Team Effectiveness
Team effectiveness has even clearer diversity connections. For a group of workers to develop and be effective, its associates must find prolific ways to mutually elicit and manage each workers difference. B&Q created an avenue where its diversity managers reported directly to the company chief executive and the board was now to take active interest in the diversity strategy. In any group progression model, there is continuously some form of a “storming” phase early in a group’s process of development.
The workforce must circumnavigate this taxing phase efficaciously to be able to advance towards a more productive phases of progression. Successful navigation cannot transpire if differences are buried or conformity is involuntary pressed upon diverse members of the workforce. Therefore, B&Q’s introduction to answering directly to the company’s chief executives was a major milestone to the fulfillment to ensure that issues that affect the staff is taken care of effectively while diversifying.
The Tool used for Effective Diversity
To come up with ways of employing workforce, it was important for them carry up a study so that they can ascertain the advantage and disadvantages of employing older workforce. This the carried in conjunction with Warwick university, who carried aided in carrying out the study to bench mark Macclesfield store performance against the selection of four similar store. Macclesfield was the store that had older workforce. By the findings, the company was able to reach a resolution of integral workforce of age-diverse workforce. Almost 25% of the workforce is now above 50 years of age. Another tool they used was the inclusion of national policy of disability. The twin goal was to remove the barriers that would make shopping and working for the staff at B&Q to be difficult.
From the analysis, it was evident that the company’s success is tied with the diversity of culture, age, and disability. These are the primary dimension. The organization kept in mind the issue of conflict resolution during the process of diversifying by making sure the management is answerable directly to the company’s chief executive officers. The organization used the success of diversification and is building a brand on it. This was brilliant because the company would ensure there are loyal customers who can identify with the brand.
Using the correct tools the company can come up with correct way of diversifying, which is why B&Q used the Warwick University to come up with finding about the old workforce and therefore settled for age-diverse workforce.
It is recommended for the company to include secondary dimension and tertiary to the diversification. This is because, some of the workforces would prefer to be identified with accomplishment and achievement, such as educational background, status, location, and therefore will increase their market base.
Another aspect that the company should see is the fact that when diversifying, they should also take care of the customers who are rigid. For example, there are customers who do not will to be served with disabled persons, not because of evil intent but compassion. Therefore, they would avoid being served by them. The company should see to it that such cases are mitigated and the staffs are stationed at the rightful place to serve the right people. That also applies to the old age.

Juran, J. M., & Godfrey, A. B. 2009. Quality handbook (8th ed.). New York: McGraw Hill.

Information Technology and Business Management

Information Technology and Business Management



In the contemporary world, there is growing need for CIOs to develop effective ways of measuring and monitoring communication performance. This is because information and communication technology has taken a central role in business environment. As well, various IT metrics such as calculating IT spending as a proportion of revenue focus on reducing the cost rather than focusing on the business value of investing on technology. The traditional metrics as well fails to put more emphasis building business innovation or improve business processes. When Mitra et al. (2011), interviewed CIOs from 23 organizations, he came up with a framework that would help business leaders to improve the value of IT application to overall business organizations.
When Mitra et al observed that CIOs have difficulties measuring and reporting the value that IT brings to organizations; he had carefully analyzed the traditional IT metrics and seen their weaknesses. He observes that the IT adds more value to the overall business than what traditional metrics depict. It becomes a challenge for business leaders to measure and effectively communicate other values that IT brings. On top of reducing the cost of doing business, IT enables business innovativeness and improves other business processes, either directly or indirectly. The next challenge arises when the business leaders attempt to draw a relationship between the business value of IT and overall financial performance especially for the highly profitable business entities. The author then proceeds to exonerate on the importance of having metrics in place citing that it is impossible to measure what does not exist. Metrics play an important role in motivating the employees and changing behaviors to improve business performance. This is probably the reason why over the years, organizations have come up with various metrics, methodologies and frameworks to measure performance. However, it is unfortunate that some of these frameworks are highly complex and rigid, calling for the need to develop simpler and more flexible ones.
One of the most fundamental issues that Mitra et al (2011) addresses is the multi-dimensional approach that can be used to measure IT performance. These approaches include but are not limited to network performance, extend of usage, business processes efficiency, consumer satisfaction and project’s strategic values. The dimensions that the author proposes are comprehensive in that they vary in their meaningfulness, specificity and influence. However, the challenge arises when aligning these dimensions in a manner that facilitates effective decision making. The dimensions are further complicated by the fact that different stakeholders have different purposes as far as planning, communication and reporting of performance is concerned. Though IT organization’s performance and value are used interchangeably, IT metrics can not always be used to measure value. Other IT related aspects that can have little impact on value on-budget and on-time deliveries of projects. However, the author notes that these aspects can provide measurable values only if they improve the business service delivery in significant ways. To elaborate this, he argues that an in-time project can create more value than a project that exceeds its deadline but only when cancellation and other resultant features have significantly severe impact to the business.
In fact, the main idea that has been discussed in this article is that there are distinct issues within IT and performance that can be quantified and others that are difficult to communicate. For these, most of the metrics of the IT in business can be measured in performance as opposed to value. Nonetheless, most business leaders find themselves reporting IT specific issues since the traditional metrics are easily benchmarked and reported. From the analysis of definitions that the author gathered from the CIOs and after incorporating the traditional metrics, he came to conclude that the IT value is quantified by performance metrics only on dimensions that the stakeholders find important. To shed more light to his analysis, Mitra et al (2011) noted that his definition is relevant in the following circumstances;-
1- The respective metric must be having some significant to the stakeholders
2- The metric must not communicate value
3- The perception of value change must go hand in hand with changes of stakeholder’s requirements
4- In the case where the measure is important, the stakeholders should not see any value in improving it
5- Business executives are only interested in value that accrues from performance changes as opposed to performance from the prevailing IT operations
Mitra’s analogy of value, IT, performance and metric is comprehensive because argues about the link and the relationship of the elements from all the dimensions. According to him, some values of IT operations are only perceived, but the overall business performance can be measured. As well, he proceeds to emphasize that the stakeholder’s perception is important to consider while determining which IT metrics to incorporate during performance analysis. Generally, an IT related metric is not relevant to the performance analysis if the CIOs can not convince the stakeholders that it would add value to the overall business operations. The author’s analysis adds a valuable ingredient by shedding more light to the IT business operations, value and performance. It makes it clear that value is in the eyes of the stakeholders and for an IT metric to be effectively communicated, it should be done so in a language that is relevant to the stakeholders. For these reasons, the IT leaders must seek enhanced understanding of the performance measures that matter to the stakeholders. In addition, they should come up with initiatives that will boost those measures.
However, during the analysis of how IT contribution is measure in the businesses, the author failed to acknowledge the roles of the machine used in IT. There is the real value of the machine itself in addition to the value of maintenance and the energy used by the user. The authors analysis emphasized on the benefits that accrues from the user. For IT to create value to the business there should be a balance between the price of the machine and the performance implications it brings to the business. In real life business practice, any metric used to measure value and performance must run the business, grow the business and transform the business. While attempting to improve performance, businesses should not solely be concerned with maximizing revenue or profits. Instead, the most important areas of concern are cost reduction, risk reduction and improved price to performance ratio. In other words, in order to show value, businesses should strive to demonstrate efficiency and focus to the stakeholders priorities. In this case, the most important stakeholder to the business is the customer. It is undisputable fact that for most successful businesses, investing in IT is instrumental to achieving good performance.

Mitra et al., “Measuring IT Performance and Communicating Value”,MIS Quarterly Executive, 2011

Interviewing Piece – Marketing Person Highlighting Credentials

Interviewing Piece – Marketing Person Highlighting Credentials






My name is Yao Li from South West China. I am aged 24 and have a personality of strong work ethic. It is within my discrete abilities to communicate and cope well in an intercultural matrix. When I was 12 years old, I learned to speak English and since then I have strong communication proficiencies in English language. The competence in the language is despite the backdrop that I came to the United States in 2013 which also serves as the first year in the US. I am bilingual in that sense and this provides me with a salient enabling environment for executing my duties and creating healthy communication relations with not only my employer and other employees but also with the people I interact with. I recognize that the United States is a largely multicultural society and that cultural competence is a key requirement here. In that end, I am equipped with good intercultural communication and skills thereof. The ability to get along well with people from different socio-cultural and even economic background is an incentive that I have in adequacy. This is because of the fact that I can speak English with fluency and that I am flexible enough to accommodate multiplicity and dynamics of cultural diversity.

Professionally, I am a trained and qualified science journalist with sharp inclinations to commitment, time keeping and meeting deadlines. In that professional dimension, I am aware that science journalism requires deeper level of cultural awareness as well as cultural competence (Stocklmayer, Gore & Bryant, 2001). This is because the profession entails reporting maters of science to the public and therefore needs good understanding of the culture within which the information is being reported in order for it (information) to make maximum impact and understanding. The nature of the profession requires handling rather esoteric or difficult scientific concepts to scientific professional as well as the general public. Thus, it demands handling and articulation of concepts so that information is passed easily and unequivocally to the people who may not have prior knowledge or understanding of scientific concepts. These are abilities that I possess in abundance especially in explaining complex terms and process of scientific nature to the people.

I have grounded background in both science and writing on one hand and communication on the other for marketing purposes. I possess good knowledge in analysis as I have good analytical skills. These are compounded by strong communication and organizational expertise. The background in scientific and technical writing elevates me to the apex of strong abilities to understand how to write for a variety of media. In addition, of the stationary work, my marketing abilities are well supported by the pertinent skills and experience in the field. I recognize that marketing is dynamic and it is the extra advantage and commitment that produces overall effectiveness. In this regard, I attach special importance to effectiveness and this call for employing (marketing) strategies that enable or facilitate achievement of the overall benefits. I have the ability to work in tight schedules and meet deadlines with reasonable time frame.

It is my work philosophy that capacity building and enhancement should override the material gain. That is, personal gain in terms of materiality should not preclude or even compromise quality, professional code of conduct and effectiveness of work. I believe that the enthusiasm, determination, inter-personal skills and excellent oral/written skills that I possess are pivotal in my ability to perform and deliver high level of performance in this position.


Stocklmayer, S., Gore, M. M., & Bryant, C. (2001). Science communication in theory and practice. Dordrecht: Kluwer Academic Publishers.




INTRODUCTION…………………………………………………………………………………………….. 5

BODY………………………………………………………………………………………………………………. 7

Diversity Management……………………………………………………………………………… 7

Ethical, Social, and Legal Responsibilities………………………………………………….. 7

International Business………………………………………………………………………………. 8

General and Strategic Planning………………………………………………………………….. 8

……………………………………………………………………………………………………………… Organizing Work and Synergism………………………………………………………………………………………………………….. 9

Organization Structure and Chart………………………………………………………………. 10

Work Team Utilization……………………………………………………………………………… 11

Staffing………………………………………………………………………………………………….. 12

Employee Training and Development…………………………………………………………. 13

Motivating Employees……………………………………………………………………………… 14

Leadership and Management…………………………………………………………………….. 14

Managing Conflict and Stress……………………………………………………………………. 15

Managing Change……………………………………………………………………………………. 15

Controlling……………………………………………………………………………………………… 16

Appraising and Rewarding……………………………………………………………………….. 17

Operations Management and Plans…………………………………………………………….. 17

Operations Control…………………………………………………………………………………… 18

CONCLUSION…………………………………………………………………………………………………. 18

REFERENCES………………………………………………………………………………………………….. 20


The Defense Information Systems Agency (DISA) is among core combat support agencies (CSA) in the Department of Defense (DoD) agency, which is designated by the Secretary of Defense or the Congress to maintain military combat-related operations. Thus, it is an element within the Joint Information Environment (JIE) (JOH, 2011, p. 41). It undertakes a crucial support mission of information technology (IT) for different agencies, but majorly the Department of Defense (DOD). The agency also offers different services, including telecommunications, acquisition and computing services on cost refundable basis. Further, the agency controls and preserves joint warfighting, besides communication systems and command support. The DISA’s director – Lieutenant General RONNIE D. HAWKINS reported that the agency is in a crossroad after accomplishing a 13-year operation in Iraq. The director informs that “Our nation and our leadership have emphatically stated we must transition, as we conclude 13 years of war” (DISA, 2014, p. 1). Consequently, change is inevitable in the organization. As explained by the director, the President together with the Secretary of Defense produced the 2015 FY budgets, which adds more responsibilities to DISA, in spite of the scarce financial and human resources and the trend of the contemporary world. The budget articulated the DoD’s cyber mission of rebalancing the entire military within the next ten years and ensures that it operates within a sustainable track to safeguard the country’s interests and its worldwide sovereignty. The budget also includes the strategic direction of using the cyber and new Joint Information Environment investments to shape its war and defense operations. Consequently, the DISA is responsible for rebalancing activities. The DoD’s mission and strategic direction have irresistible impact on the overall operations in the DISA. The agency aims to execute the activities through its organizational vision, mission, core values, guiding principles, alongside other approaches as discussed in the paper. “Information superiority in defense of our Nation” is the DISA’s vision statement, while its mission statement states that “DISA, a Combat Support Agency, provides, operates, and assures command and control, information sharing capabilities, and a globally accessible enterprise information infrastructure in direct support to joint warfighters, national level leaders, and other mission and coalition partners across the full spectrum of operations” (DISA, 2014, p. 3). Additionally, the agency uses dedication, integrity, service and always as its core values, alongside other guiding principles, which govern its operations. According to DISA’s director – RONNIE D. HAWKINS, the agency emphasizes on the following four core strategic goals, which include: “(1) Evolve the Joint Information Environment, (2) Provide Joint Command and Control and Leadership Support, (3) Operate and Assure the DISA Information Enterprise as part of the DoD Information Networks (DoDIN), and (4) Optimize Department Investments” (DISA, 2014, p. 1).

Comprehending management principles and skills is very easy for most people. However, exploiting the principles and skills in real life situations is extremely challenging. This is due to numerous forces such as changes in the environment and scarcity of required resources. Nevertheless, managers and leaders may effectively apply different management principles and skills, alongside the available resources, to achieve the desired objectives. It is easy to understand this through analyzing the following aspects and activities in the DISA: diversity management; ethical, social and legal responsibilities; international business; general and strategic planning; organizing work and synergism; organization structure and chart; staffing; employee training and development; motivating employees; leadership and management; managing conflict and stress; managing change; controlling; appraising and rewarding; operations management and plans; and operations control.


Diversity Management

There are about 8,300 employees in DISA, though they are not working from a centralized point. While some are operating from its headquarters, others operate from ten directorate offices, while others from 20 line and field organizations across the globe (GAO, 2002, p. 6). Diversity is highly encouraged and managed in the agency. The agency has established a culture that considers diversity as a source of innovation (DISA, 2014, p. 3). The culture also supports effective collaboration and respect among the members. Every member in the organization has equal opportunity of achieving his/her individual goals, while considering the welfare of the other members, as well as that of the entire organization and society in entirety.

Ethical, Social, and Legal   Responsibilities

Ethical, social, and legal responsibilities have been a big dilemma in many organizations, especially in business entities, though each of them strives to avoid any issues related to aforesaid aspects. DISA has been focusing on how to avoid any ethical, social, and legal issues through different approaches. First, DISA operates under identified guiding principles, which depict its identity among the customers (individuals, groups or/and organizations), as well as core values that define how agency’s operations are executed in relations to the customers.

Encouraging trust through transparency is another approach encouraged by the agency to avoid aforesaid issues. The agency’s members (employees) consider themselves responsible in their actions. Additionally, the agency executes its operations while reflecting the U.S. values, principles and specifications documented in the U.S. constitution (JOH, 2011, p. 91).

International Business

While DISA is intensively involved in international activities, the impacts related to changing trends in the global environment exert remarkable influence on its operations and strategy. DISA greatly manages greater fractions of global IT resources in the DoD’s agency. It also offers, runs and maintains variety of services related to information, computing, and networking requirements (GAO, 2002, p. 5). The agency plans to boost customer relations management through remaining innovative, in order to be more supple and receptive to ever changing trends that may hinder achievement of its global mission.

Organizations engaging in international businesses require effective managements that encourage flexibility needed to adopt and adapt any potential changes. Such managements should be able to demonstrate entrepreneurship and effective decision making. They should be also innovative to create insights whenever other organizational members face dilemma. DISA has been attempting to achieve this through synergism with other agencies, its employees and the public in general. Most importantly, its international business activities, including outsourcing, acquisitions and strategic alliances, are integrated in its guiding principles, strategic goals, and core objectives.

General and Strategic Planning

Strategy is very crucial in a sense that it offers the overall direction of any organization. It is usually long-term oriented, which enormous impacts on both individual components in an organization, and the organizational in general. It should be designed to build on and exploit the available capabilities and resources. It should also aim at creating effective congruence between an organization, its mission and the outside environment. Unlike other categories of planning such as tactical and operational, strategic planning focuses on a wide geographic coverage and stakeholder base. As a result, its development and implementation usually takes many years. Effective strategic planning helps organizations not only to cope up with different changes, but also to gain competitive advantages.

Though DISA undertakes own general and strategic planning, the process (planning) usually aims at achieving the broad National Security Strategy (NSS) and National Defense Strategy (NDS) upon approval by the president and the Secretary of Defense. The Agency’s management is responsible for general and strategic planning, though they process must reflect the broad national security and defense goal (JOH, 2011, p. 132). Further, the planning process is designed to reflect different current and potential changes, besides scarcity of resources. This holds the management accountable for effective and efficient use of the available resources to achieve the anticipated outcomes.

Organizing Work and Synergism

The agency always encourages collaboration in all its aspects. It believes that it is through collaboration that would help it to accomplish its mission. This is achieved by the concept of “WE”, rather “I”. The agency’s members encourage transparency and trust among themselves (DISA, 2014, p. 3). Through this kind of trust among the members, accountability is taken generally. For instance, the DISA’s 2014-2019 strategic plan points out that “we hold ourselves accountable.” This may seem to be contrary in other organizations whereby every employee is accountable for his or her acts. Further, service delivery is executed in synergisms.

Organization Structure and Chart

Organizational structure is a core element in management that may influence success of any organization. In brief, organizational structure can be described as the coordination between personal and team/group activities in an organization. It defines reporting associations, outlines different channels of communication, and linkages between different individual activities in an organization. Organizational structure can fall into four broad categories, which encompass: hierarchical levels, centralization, departmentalization and formalization. However, the categories for two distinct structure patterns, namely: mechanistic patterns and organic structures. Mechanistic majorly uses centralized and formalized principles, while organic encourage flexibility and decentralization, while considering reduced formalization levels. Jupiterimages Corporation, (2010, p. 186) reports that organic structures are more friendly to innovativeness, entrepreneurship and increased job satisfaction compared to mechanistic structures. DISA’s organizational structure tends to reflect the mechanistic structure (see figure below). Though mechanistic structures yield encouraging results, especially during stable periods, they seem to be outdated in the modern uncertain environment. This implies that the Agency should redesign its structure in order to facilitate innovativeness, higher levels of job satisfaction, and entrepreneurship skills.

Joint Spectrum Center
Joint Staff Support Center
Defense Information Technology Contracting Organization
Defense Technical Information Center
Defense Information System Service Center
Joint Interoperability Test Command
DISA Field Offices:

DISA Central Command

DISA Continental U.S.

DISA European Command

DISA Fort Gordon

DISA U.S. Joint Forces Command

DISA Pacific Command

DISA Southern Command

DISA Space Command

DISA Strategic Command

DISA Transportation Command

DISA Directorates:

Acquisition, logistics, and facilities

Application engineering

Computing services

Customer Advocacy


Manpower, personnel, and security

Network services


Strategic plans, programming, and policy

Technical integration services

The figure below shows DISA’s structure (GAO, 2002, p. 7)

Work Team Utilization

Weak team utilization is highly encouraged in all its aspects, irrespective of widely dispersed employees across the globe, with a great respect between the workers (DISA, 2008, p. 3). This is absolutely achieved through innovative employees and exploitation of accessible superior technology. For instance, the report by Adobe Systems Incorporated, (2010, p. 1) explained that the agency “In June 2007, DISA awarded Defense Connect Online (DCO), a two-part Adobe Connect solution for collaboration and engagement across DoD global operations.” The report further explained that the two systems consist of Adobe Connect implementation for classified and unclassified network. Through the aid of the systems, which were officially launched in April 2008, effective collaboration between military leaders, supporting personnel, and deployed troops irrespective of their geographical position. The solution helps the agency to overcome challenges associated with previous collaborative approaches such as use of satellite, T-1, and computers, among others. It is informed that since its launch in 2008, the DCO has captured over 25,000 and 90,000 classified and unclassified users, respectively. These users are randomly dispersed in about forty countries across the world. It is further pointed out that the number of users grows at the rate of about 1,200 weekly.

Additionally, Adobe Systems Incorporated, (2010, p. 1) reported that “In addition to deploying Adobe Connect for web conferencing, DCO implemented chat with presence and awareness technology to provide DoD staff with an XMPP-based, always-on IM client to engage immediately with authorized personnel around the globe.” This facilitates active involvement and collaboration, while facilitating effective communication.


Staffing activities, which are more linked to human resource management practices and policies, majorly involves selecting the appropriate candidates and incorporating them in the correct positions in an organization to achieve the desired outcomes. This demands managers and leaders to ensure effective financial planning to avoid any error-related issues. Staffing also entails offering clear job descriptions, encouraging learning of the organizational culture and other related activities (Rue, & Byars, 2008).

Unlike in small organizations, multinational organizations such as DISA need to consider wider aspects in their staffing activities. For instance, it is crucial to determine the ability of international workers to comply with different cultural differences across the globe.

As reported above, DISA has effectively recognized and addressed the IT human resource needs. This has been achieved through different approaches, including hiring, retention and training, with help of superior technology (GAO, 2002, p. 9). For instance, internet recruitment has been used to mitigate the related costs and create effectiveness.

Employee Training and Development

Like other organizational strategies and operations, employee training and development program are majorly based on the wide national security and defense strategies. The Chairman of the Joint Chiefs of Staff (CJCS) guides education, training and development policies in DISA (JOH, 2011, p. 95). The Joint Staff training and development programs are offered frequently to ensure employee flexibility in different areas. For instance, employees are trained to ensure that they can hold technology support tools, and to exploit their capabilities in order to boost expertise and quality their operations. The employees are also equipped with wide knowledge related to their tasks, though everyone is trained how to obtain information and make it available through different technology-based systems. Training programs are also offered to help organizational members to overcome psychological issues such as stress (JOH, 2011, p. 19, 65-70).

Motivating Employees

Though there are other crucial factors that define success of any organization, employees play a remarkable role. This implies that low motivated workforce may lead to declined performance or failure to some extent. DISA has remained focused on motivating its workforce. This has been triggered by its belief that the workforce is crucial for achievement of desired goals. The agency has been encouraging motivation through motivators. According to, (n.d., p. 536), motivators are “factors that are intrinsic to the job, such as achievement, recognition, interesting work, increased responsibilities, advancement, and growth opportunities.” It is the agency’s belief that “individual growth, learning, and proficiency are critical” for its future, including other stakeholders (DISA, 2014, p. 3). As discussed above under the ‘Staffing’ section, DISA has met the needs of its IT human resources, especially through training.

Leadership and Management

The ever changing global environment requires organizations to focus on future leadership and management expertise. Managers and leaders need to adopt strategies that aim at building future leaders and managers through training and development (Rue, & Byars, 2008). The case of DISA validates this, whereby growth and development has been adopted as crucial components to boost future success of the agency. DISA, (2008, p. 3) apparently points out that “leadership is an integral part of all DISA activities.” It is further reported that the agency’s leadership is well-recognized across the world for its successful creation, management and exploitation of cross-industry e-business exchange technology. The agency’s leadership creates an entrepreneurial atmosphere, whereby the employees enjoy the empowerment of recognizing and developing any potential opportunities that constitute their wellbeing, as well as the general wellbeing of the organization and the society.

Managing Conflict and Stress

Conflicts are common in many organizations. They usually occur when one party sees that its preferences and interests are overlooked or negatively influenced by the other parties in an organization. Conflicts may be functional or dysfunctional. Unlike functional conflict, which tends to serve the interests of an organization, the dysfunctional conflicts threaten the interests. Conflicts and stress are associated to different factors such as poor communication, competing for scarce resources, and competition in groups, among others (Rue, & Byars, 2008). Conflicts and stress in an organization should be managed to achieve agreement, improved relationships and learning. For instance, the management process should help employees to gain more knowledge and skills on how to solve any related issues in the future. Conflict can be solved through different styles, which may include: integrating, obliging, compromising, dominating and avoiding.

Managing Change

Due to ever evolving trends in the environment, organizational change is an inevitable element. In other words, organizations should remain flexible enough to adopt and effectively implement changes in order to achieve their desired goals. Like other organizations, the DISA is a victim of new trends in the environment. Insecurity related to human and information has been drastically changing with technological advancements. DISA has been focusing on how remain receptive and flexible to changes in the global environment. As discussed above, the agency had completed its 13-year operation in Iraq, but the U.S. government and leaders added more responsibilities to the agency. The added responsibilities are designed to match the new trends in the environment, and boost security and defense of the country. The agency’s leadership and management have been playing a great role in managing change in the agency, whereby they have succeeded to deal with many changes. This has been achieved through effective communication and trust that exists among the agency’s members. It is informed that lack of sufficient and clear communication may spur resistance to change regardless of the efforts and resources devoted in the change process. Effective communication prepares organizational members prior to the desired change.


See Rue & Byars, Management: Skills and Application Chapter 17

Controlling is a crucial managerial function, which entails monitoring organizational performance and making relevant corrections to ensure achievement of objected results. Through controlling, managers ensure that the correct activities take place in the appropriate times. Further, controlling helps organizations to remain within the limits of the relevant rules and policies in an organization such as quality specifications (Rue, & Byars, 2008).

DISA has remained focused to strengthen its management controls. A report by GAO, (GAO, 2002, p. 10) informed that DISA has adopted different control areas. Though the agency had achieved effective control of its IT human capital, it seems to have failed to control other crucial aspects such as effectiveness in its operations. Controlling in the agency aims at achieving not only the agency’s goals, but also those of the wide nation.

Appraising and Rewarding

Appraising and rewarding are crucial management practices in the organization, which may lead to declined organizational commitment and motivation if poorly executed. Appraising and rewarding tends to influence organizational behavior. Rewarding and rewarding may involve either extrinsic or intrinsic approaches or both (Rue, & Byars, 2008). Extrinsic approach seems to rely more on monetary benefits, contrary to intrinsic factors which may encompass aspects such as ensuring encouraging working environment and offering growth opportunities.

Though extrinsic factors are used in DISA, intrinsic factors seem to be more prevalent. For instance, the agency offers training and development programs that facilitate the agency’s members to exploit their potentials. The growth opportunities provided by the agency play a crucial role in boosting morale and motivation among the organizational members. Additionally, the agency facilitates encouraging working environment, whereby trust, communication and collaboration are widely encouraged.

Operations Management and Plans

Apart from the above discussed components in managerial and leadership realm, operation management and plans are other crucial element to forget. Operation management and plans help organizations to track and monitor their operations (Rue, & Byars, 2008). The operation management plans act as the guidelines which are widely followed by project managers to achieve diverse activities such as quality. As explained in the section above section, the GAO report found lack of effectiveness and efficiency in its operations. Consequently, the report recommended the agency to base its operations on well-informed decisions.

Operations Control

Further, operational controls are crucial in any organization in a sense that they assist in controlling and managing organizational activities, outputs, processes, and its impacts on the general society and environment. Operational controls are guided by well-defined procedures, which in turn offer directives to ensure that activities and operations in an organization are executed in the most appropriate manner (Rue, & Byars, 2008).

GAO, (2002, p. 9) reported that in 1999 the agency lacked definite procedures for gathering and reporting performance data. As a result, the entire process was portioned. This resulted to numerous complaints from customers such as delayed services. Nevertheless, the agency has shifted its attention on ensuring appropriate controls in order to achieve effectiveness and efficiency, especially in the contemporary world characterized by scarcity of human and monetary resources.


Comprehending management principles and skills is very easy for most people, though exploiting the principles and skills in real life situations is extremely challenging, due to numerous forces such as changes in the environment and scarcity of required resources. As discussed in the paper DISA has been encouraging diversity in its operations. It has also operating within the limits of ethical, social and legal responsibilities through different approaches. Additionally, the agency has been undertaking its strategic planning while reflecting the existing and potential changes in the global environment. Though it has achieve numerous successes, the agency may need to focus on various changes in order to avoid issues identified in the paper, especially lack of efficiency and effectiveness in its operations and activities. This may need redesigning the organizational structure to facilitate effective communication, though the technology has been playing a crucial role as far as communication is concerned.


Adobe Systems Incorporated. (2010). U.S. Department of Defense, Defense Information

Systems Agency. Retrieved Sept. 18, 2014 from,d.ZWU

DISA. (2014). “DEFENSE INFORMATION SYSTEMS AGENCY Strategic Plan: 2014 – 2019 VERSION 2.” Joint Information Environment. Retrieved Sept. 18, 2014 from

DISA. (2008). “DISA Strategic Plan.” DISA. Retrieved Sept. 18, 2014 from,d.ZWU

Joint Officer Handbook (JOH). (2011). “Staffing and Action Guide.” Joint Staff, J-7 JETD. 2nd Ed. Retrieved Sept. 17, 2014 from

Jupiterimages Corporation. (2010). CHAPTER 7: Organizational Structure and Change from PRINCIPLES OF MANAGEMENT V1.1. p. 181-202. Retrieved Sept. 18, 2014 from,d.ZGU

U.S. Merit Systems Protection Board. (2011). “TELEWORK: Weighing the Information, Determining an Appropriate Approach”. A Report to the President and the Congress of the United States by the U.S. Merit Systems Protection Board. Retrieved Sept. 17, 2014 from, (n.d.). Principles of Management. Retrieved Sept. 18, 2014 from

Rue, L. W., & Byars, L. L. (2008). Management: Skills and application. Boston: McGraw-Hill Irwin.
Research Paper Checklist

( ) Yes, I used the template under the “Document Sharing” tab in the online class

( ) Yes, I included a cover page, per the template

( ) Yes, I included a table of contents with correct page numbers, per the template

( ) Yes, my paper is at least 10 pages, NOT counting the cover, table of contents, and reference pages

( ) Yes, I used 12 pitch font, double spaced, but did not double-double space between paragraphs

( ) Yes, I clearly labeled all the topics and subtopics (put the topic and subtopic name at the beginning of the paragraph as outlined in the template)

( ) Yes, I included a reference page with at least six (6) references of which three (3) are different personal references from members of the organization researched; for examples, quotes from current employees

( ) Yes, for every reference listed on the reference page, I have a matching citation in the introduction, body, or conclusion of my paper

( ) Yes, for every citation in the introduction, body, or conclusion of my paper, I have a matching reference listed on the reference page

( ) Yes, my pages are numbered

( ) Yes, I did not use any contractions (i.e. don’t)

( ) Yes, I documented my references in APA format and as outlined in the template on the reference page and as citations in the introduction, body and conclusion of the paper

( ) Yes, I included all the topics (introduction, body, conclusion and reference)

( ) Yes, I included all the subtopics and they are addressed in the following order: (a) diversity management,(b) ethical, social, and legal responsibilities, (c) international business, (d) general and strategic planning, (e) organizing work and synergism, (f) organization structure and chart (g) work teams utilization, (h) staffing, (i) employee training and development, (j) motivating employees, (k) leadership and management, (l) managing conflict and stress, (m) managing change, (n) controlling, (o) appraising and rewarding, (p) operations management and plans, and (q) operations control.

( ) Yes, I discussed in my conclusion, an overall posture of my researched organization in terms of adhering the principles of management

( ) Yes, I read the syllabus and rubric as relates to grading criteria for the research paper

( ) Yes, I drop-boxed the research paper not later than Sunday Week 7

Appealing the Conviction of Cecile Fergusons

Based on the legal context surrounding Cecile Ferguson’s case, the appellate court will reverse the decision convicting her of second-degree murder due to substantially inadequate evidence. In this case, the court did not suffice the legal threshold to prove the application of second-degree murder, and consequently convict Cecile Ferguson. According to the McKinney’s Penal Law § 125.25 and § 125.25, a person if guilty of second murder crime if under various material time of the claimed defender’s recklessness, the murder amounts to second class degree in a class A-I felony, or in the event of alleged defender’s recklessness leading to a commission of murder, the prevailing circumstances evinced to a deprived indifferences to human life, and it is proved that the defendant recklessly engaged in the conduct which created a grave risk of death to another person, and thereby causing untimely death to the deceased. There are the two governing rules that determine a conviction of one to second-degree murder. Indeed, either of the rules must be proved beyond reasonable doubt, and the situation of the case must fully meet the condition of second-degree murder as alleged by the plaintiffs.

These two governing rules are embodied in some specific rules that determine cases fronted under second-degree murder. Therefore, a conviction to an offender must take cognizance of the specific cases applicable to the general principles. The specific cases on defendant’s Miranda rights are resolvable of the court of appeal against instigating an arbitrary conviction of the defendant without considering his or her rights in the case.

The proof for depraved indifference is one fundament of second-degree murder. Considering the case between the Peoples of the State of New York, Respondent vs. Angelo Esposito, (Appellant), the appeal court help the defendant of a second-degree murder owing to the prevailing legal contexts under this case. According to the court, the defendant violated the legal provision which was devoid of considering sanctity of life, and thus this case meeting the provisions under depraved indifference. The county court convicted the appellant of various counts of murder; conviction of murder in the second degree, aggravated unlicensed operation of a motor vehicle in the second degree, attempted assaults in the second degree, tampering with physical evidence, two counts of harassment, and based on the country court, the appellant should have been confirmed guilty of second degree murder and this amount to substantial proof of depraved indifference to human life. According to the verdict by the court (People v Contes, 60 NY2d 620), the appellant was found guilty of second-degree murder and all counts of charges. The reasons provide by the county court were undisputable and proved existence of reckless beyond reasonable doubt, and the appellant’s case evinced a depraved indifference to human life. Therefore, the county’s counts of charges were sufficiently instigated and viable charged the defendant of second-degree murder due to the unfolding evocations of the case. In addition, the courts verdict confirms degree of conviction according to the New York penal law, § 125.25.

The second case involving “the People of the State of the New York and Derrick Williams, the appellant, found substantial evidence to convict the appellant of all charges leveled against him by the court. The court of appeal upheld lower court’s and indeed found that the appellant was guilty of second-degree murder, and subsequently his conducts evinced a depraved indifference since it disregarded human life. The defendant after sideswiping one car, led police to high-speed chases over several blocks, while sideswiping other cars before causing a tragic accident and hitting a decedent and dragging him for a 35 feet. Despite, this reckless move, the driver drove recklessly hitting another bus before fleeing on foot. During this horrific incidence, the defendant ran several red lights and stopped signs and failed to honk at his horn. The court of appeal acknowledged the rulings of the lower courts and reprimanded the defendant of a second-degree murder, since he was he fraudulently conducted himself thus violating section § 125.25 that governs such cases.

Based on the fundamental guidelines under the New York Penal laws § 125.25, Cecile Ferguson should not have been held liable against second-degree murder. In the context of Ferguson’s case, her actions did not evince indifference to human life. The following accounts hold valid for her and this disregard any formal complaint to convict her of second-degree murder. In the preceding cases, one is liable against second-degree murder if his or her case merits two conditions. However, neither the conduction was served in the incidence leading to Ferguson’s charges nor besides she is fully entitled to her Miranda rights. Evidence that could be staged against the defendant does not merit the legal threshold that convicts a person of the second-degree murder. It is imperative to note that Ferguson drove at an exceeding mileage though this did not amount to any carelessness. Indeed, any suit brought on the account of carelessness will not succeed since the defendant did everything within his rights to protect the life of the deceased. In addition, the extra mileage of drive is not any reason to go by when proving facts about second murder charges.

Instances of negligence can be tolerated in this case but would not give substantial evidence against the defendant. For instance, the accident was caused by the poor state of the road, which Cecile was not in control. In addition, this accident resulted as a collateral damage to the unintentional situation, and the defendant was cushioned from second murder crime due to the prevalence of his Miranda rights. The resultant case here would only amount to the accident since no charges of evinced indifference to human life could be sustained. In response to this condition, neither Ferguson’s nor her friends had intended to cause this accident or murder, and at the material time of the occurrence of this incidence, no justification to recklessness by the defendant could be proved. In addition, Ferguson surrendered to the police and thus justifying that her alleged crime did not amount to felony of the aforementioned category.

Regarding this case, there is enough evidence to acquit Ferguson off charges of second degree murder, as the prevailing counts of the case clearly indicates her innocence of the aforementioned charges. From the presiding contextual cases, it is worth noting that the two victims were held liable for a second degree murder since their conducts evinced a depraved indifference to human life. This situation is untrue to the case involving Ferguson, who has been controversy, linked to the death of a Nissan driver, and consequently charged of second degree murder. Convicting Ferguson of second degree murder is a thus a violation of New York Penal laws § 125.25, since it does not merit legal standings attributed to such charges.


McKinney’s Penal Law § 125.25 § 125.25 Murder in the second degree

Supreme Court, Appellate Division, First Department, New York. The PEOPLE of the State of New York, Respondent, v. Derrick WILLIAMS, Defendant–Appellant. June 25, 1992.

Supreme Court, Appellate Division, Second Department, New York. The PEOPLE, etc., respondent,v.Jon Paul LAZARTES, appellant. Nov. 7, 2005.

The People of the State of New York, Respondent, v. Angelo Esposito, Appellant. Supreme Court, Appellate Division, Second Department, New York (June 5, 1995)

The effectiveness of corporate media

The effectiveness of corporate media







Corporate media is a term that is used to refer to a system of mass media production, distribution ownership and funding which is dominated by corporations as well as their chief executive officers (CEOs). This term is in some instances used pejoratively to indicate a media system that does not bear the public’s interest at heart. Several media critics, including Ben Bagdikian and Herman, S. Edward made a suggestion that if the corporate media was allowed to dominate the mainstream media, adverse effects would be inevitable (Ann and Gower, 2009). They further argue that corporates are engaging in acquiring the main media houses to ensure they have a larger stake in them. This gives them an assurance that they can effectively filter out any information that doesn’t suit their corporate agenda.Corporate media encompasses innumerable matters.

Corporate media has been established to have a pivotal role in determining the impact that is made by the various social movements in the larger society (Shone and parry, 2004). Corporate media is a social movement of its self that social goals that it aims to achieve. Social movement determines the outcome of the public opinion, the elite and the authorities. Corporate media provides coverage and advocacy for issues that are not adequately catered for in the mainstream media (Andrew and Caren, 2010). It effectively tackles matter of economic importance better than the mainframe media does. Researchers suggest that corporate media presence is good because it improves customer engagement, stimulates revenue creation and it also builds loyalty. This finding can be solidly supported by a number of supporting points. The effectiveness of the corporate media will be elucidated below. The main point discussed include, the benefits and the effect of corporate media advertising and promotion on the consumer behavior, the media richness theory, the consolidation of media attention and the control of the socio-political environment.

Powerful corporations in the world are gaining a powerful influence upon mainstream media in many countries. Several multinational corporations have been establishing to even own and control major media outlets. The population of media outlets has been on the verge of increase in the recent past owing to the increased ease of entry due to the growth of democracy in the world. This vertical integration of corporate and mainstream media has amplified the available avenues for cross-selling as well as cross marketing products which translates into increased profits within the same period. Since the time immemorial and since the onset of mass media, corporates have naturally sought the services of such establishments to popularize their products to their target markets. Mass media advertising has its richness as it allows space for the sharing of innovative ideas to the prospective consumers, which has a direct impact on the sales made and hence the returns reaped (Aruguete, 2011). Media advertising has grown over the years due to the advancement of the advertising methods as well as techniques. Contemporary adverts have been developed to entice, shape as well as create consumerism and needs which have been non-existence in the past years. This has been facilitated by the invention of new technologies and advertising techniques.

Advertising has become an integral part of the business day to day life as they seek a competitive edge against their competitors in the market. Larger companies have the ability to channel huge sums of expenditure of advertising which is an important bit in the marketing of products and gaining a competitive advantage for a given product that is in the market. Advertisers also bear direct and indirect influences over the advertising media companies as well as the content in the advertisements with an aim of nurturing moods as well as the cultures which multiply the likelihood of consumers subscribing to the products being advertised. Therefore, multinational corporations having a stake in the media is an imperative factor that determines the overall sale as well as the product placement in the market.

The effect of corporate media advertising and promotion on the consumer behavior

Every business, regardless of its size needs to advertise as well as promote its products so as to arouse the interest of prospective consumers in the market. Advertising has a great impact on the way consumers perceive the market. Advertising promotes increased awareness of the available products from a given company or generally that are available in the product market (Bauman, 2011). New products in the market can only be made known to the masses through the various types of media ranging from print to visual media. A great percent of human beings use the media as a source of information. The thirst for information has increased in the recent past. The result was the invention of new technologies that have brought a revolution in the media scenes. Corporate control of the media facilitates this function of arousing the interest of the consumers in the market by creating awareness of the existence of a given product, as well as new entries that find their way into the market (Baagi, 2011). The mass media channels enable the corporations to target a large audience at a single time. This is effective as the message gets to millions of people unlike other methods of product promotion. This translates in augmented volumes of sale of a particular product that adapts a proper advertising model.

Advertising has been found out to offer the consumer base a chance to evaluate and analyses the various features of the products being advertised (Augustine, 1996). Large corporations have an upper hand in the market as their products are carefully crafted to meet the needs of their consumers. Research has established that consumers have a tendency of analyzing the products in the market before making a rightful choice on the kind of products or services to subscribe to. Consumers have a rational response to advertising when they look at the features and properties of the products and services. Advertising reduces the amount of effort that is required in analyzing the features and properties of the products as well as the services that are existent in the market. The response that is given by the prospective consumers is based on a logical listing that dwells on all the functional aspects of the given products. The response that is given is in most cases intellectually inclined and is rather not based on the emotions. Large corporations with their resources have the ability to craft and tailor their products to meet the specifications in the market. Large corporations have maintained a culture of studying the market needs before coming up with the product (Barbara, 2008). This gives them a comprehensive idea on the kind of products they are supposed to present to the market. Advertising comes in handy when it comes to presenting the desirable features to the different audience. Having viewed the products being presented in the various media avenues, consumers are able to make rational judgments and decisions on which products to subscribe to.

Corporate Media advertising is important as it facilitates the targeted audience to evaluate the benefits that accrue to them with the usage of a given line of product (Berger, Sorensen and Rasmussen, 2010). Weighing the benefits by the consumers emotionally attaches them to advertising. The consumers, through advertising are able to clear about the various uses of a given product, the advantages as well as weighing the prices of related products. Using corporate media advertising, companies can make known, the innumerable ways through which the given product can amplify the satisfaction of their target consumers. Product tailoring using data from the actual consumers gives companies an upper hand in the market as their products are able to meet the consumer needs. The identification of ways in which a product makes the consumer’s life better is irrational. The response that is elicited therefore can result into impulse buying by the consumers. Advertising is therefore essential in creating an emotional attachment between the products and the consumers. The prolonged existence of the product in the advertising scene and in the market ignites a sense of belonging to the consumers. This amplifies consumer loyalty. Consumer loyalty translates into increased sales volumes and hence more profits are gained by the companies.

Repeated advertising of a given product has been known to affect the consumer behavior. Constant repetition of a given advert in the media creates a lasting impression in the consumers. Constant advertising has been noted to ignite buyers’ interest in a particular product. The result of such is that the consumers are always prompt in remembering a certain product as they go out shopping. A constant reminder manipulates the consumer’s thinking and their decision making processes (Andrew and Caren, 2010). The creation of a lasting impression in the mind of a consumer can only be achieved through the constant presentation and the quality of the product. Corporations with their innumerable resources are able to make products that are of high quality with moderate prices. The only factor that remains is creating a lasting image in the mind of the consumer about the existence of that particular product. Corporate media advertising is also effective in the promotion of loyalty or alienation. Researchers have positively established that the consumer behavior is torn in between alienation and loyalty. These two, alienation and loyalty are determined by how well a given advertised product lives up to its advertised benefits (Bauman, 2011). The behavior of corporations, in this case, the corporate social responsibility, has also been established to have a great impact on the alienation as well as customer loyalty responses. Corporations are able to create appealing products that are the true copy of the advertised products. This hence promotes customer loyalty which increases and maintains the sales as well as the profits gained.

The media richness Theory

Media influence on consumer behavior is profound; this is evident going with the innumerable amounts of resources that are spent on advertising alone by corporates each year. Having a hand in the media itself offers corporates a great advantage in the marketing of their products and increases their sales volumes and revenues. The media richness theory is a framework that describes a given medium of communication by its capability to reproduce the information that is channeled to the audience through it. This theory was developed by two theorists Daft Richard and Lengel Robert. The theory states that all communication media vary in their ability to enable users to communicate and change their understanding (Bauman, 2011). The theory is basically applied in the ranking as well as evaluation of the richness of the various existing communication channels including mass media, phone. Corporate media has been established to outdo other media due to a number of reasons. Corporate media gives a wide coverage and hence the impact of the message sent through this channel is widespread. Corporate media has a high essence of complexity in its nature. The media richness theory states that the more ambiguous and uncertain a task is, the richer the format of media that suits it (Ann and Gower, 2009). Corporate media using its propagandist tools is effectively able to cater for the innumerable uncertainties as well as ambiguities that are involved in the product advertisement circles.

The media richness theory was primarily developed to enable media uses to effectively evaluate as well as describe the available communication mediums within firms. The theory is vital in enabling corporates cope with the communication challenges that face companies in their day to day activities. Corporate media is a form of communication channel that is meant to suit the needs of the company. Marketing is the ultimate activity of any corporation and even other businesses. It is therefore essential to establish proper channels that suit the marketing needs of corporations for effective marketing. The corporate media has effectively achieved its chief mission through the use of complex techniques. Multinationals have succeeded in dominating the media scenes by channeling innumerable resources to acquire or manipulate mass media (Baagi, 2011). This engagement has been a great advantage to the corporates as they are able to create a larger mark in the product market without using many channels.

Consolidation of media attention

Organizations have been faced with innumerable challenges in consolidating and strengthening the attention they are accorded by the media. Media attention is scarce and highly coveted in the modern world. Media visibility is highly advantageous to any organization that clinches it (Bauman, 2011). Media attention also has its paths or rather conduits which it flows through. This includes the communication channels such as telephone, internet, mass media and movement generated channels. Corporates have succeeded in arousing the media attention through their channeling of efforts to acquire a stake in the media. Corporates have worked around the clock to amplify their palisade in the media. Corporate media has succeeded in consolidating the required attention to the multinationals in the trading scenes. Media like any other institutions, has been established to receive its shaping from various sources which include, economic, social, political and cultural forces that influences the content that is presented to the audience (Aruguete, 20110. Having gained control over the various media, corporates have had a better opportunity in manipulating what appears in the media. This has facilitated more product advertising, and hence more avenues of creating awareness to the prospective consumers have been formulated. This means that corporates have achieved more in consolidation the media attention. This has translated on more sales and hence an increase in the sales volumes.

News as consumption and the control of the social-political environment

The marriage between fierce corporatization and consolidation of world media empires has spawned a hybrid form of journalism that inhabits space somewhere between news, entertainment and partisan propaganda (Berger, Sorensen and Rasmussen, 2010). Corporate media control has enabled multinationals to give public perceptions a sparkling new shape and hence set the political agenda. The political agenda has been established to have a deep rooted impact on the way business in the world is done. Corporates have succeeded in manipulating the political scenes to suit their interests. An uncertain political environment provides a difficult working condition and hence the sales and the revenues are adversely affected. Having a predictable socio-political environment is of great advantage to the economic scenes. The manipulation of the socio-political scenes, come at a cost whereby the corporates control the media (Augustine, 1996). With the media under their control, the socio-political environment is favorably controllable. The control ensures a favorable trading environment and hence the returns through sales are guaranteed.


Researchers suggest that corporate media presence is good because it improves customer engagement, stimulates revenue creation and it also builds loyalty. This finding is true owing to the various advantages that accrue to the corporates due to the important stake they hold in the media. The presence of corporate media has facilitated in the achievement of the innumerable advantages that are as a result of media advertising. This includes creation of awareness, evaluation of the features and benefits and the creation of customer loyalty. Corporate media ownership has facilitated easier consolidation of the media attention (Andrew and Caren, 20100. This means that corporates have an easier time in establishing themselves in the market through the media. Corporate media’s presence has also enabled the partial control of the socio-political scenes which have a stake in the economic situations. Therefore, the corporate media’s presence has changed the consumer engagement and has amplified the sales volumes as well as the profits attained.


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