Cultural Intelligence

Cultural Intelligence




The modern world is incorporated with a diverse work setting that involves dealing with diversified culture. Dealing with a diversified culture, for example at workplaces tends to be challenging, but with efficient communication, cultural intelligence and efficient negotiation skills, handling these diversified cultures tend to be possible.

Cultural Intelligence

Cultural Intelligence, CQ, refers to the capability of a person to function effectively in a situation, which is characterized by cultural diversity (Livermore, 2010). In the contemporary increasing universal and diverse work setting, the ability of operating or functioning effectively in various multi-cultural scenarios is essential for all the managers, employees and also organizations. Gelfand and Imai (2010) explain that knowledge of one’s Cultural Intelligence, CQ, provides him or her with insights about the capabilities that will enable him or her to cope with different multi-cultural situations, performing effectively in work groups that are culturally diverse, and also engaging effectively in cross-cultural interactions.


Livermore (2010) explains that understanding communication and the various ways on how to communicate with diversified cultures is essential to building cultural intelligence. Cross-cultural communication is important in all fields because through communication, parties can understand each other and attain their respective objectives.


Businesses are becoming diversified each day, and this forces them to work and operate in other countries away from their homes (Gelfand & Imai, 2010). Findings by Livermore (2010) show that effective cross-cultural communication and CQ equip negotiators with various psychological characteristics, which are essential and beneficial when engaging in an integrative negotiation procedures, which can lead to achieving a joint profit in the intercultural negotiation settings. For example, in a scenario involving the Chinese and the American parties, effective communication and CQ is fundamental in the negotiation processes. Effective cross-cultural communication is vital. A good example is when the word “quality” means standard in American and something new in Chinese. Therefore, effective communication and CQ will allow parties to achieve the best negotiation platforms.


Cultural Intelligence and Cross-Cultural Communication are essential in the modern world. The modern world is diversified and different cultures are involved in conducting day-to-day businesses. Therefore, with effective CQ and cross-cultural communication, parties can negotiate effectively and achieve a consensus.


Gelfand, M. J., & Imai, L. (2010). The culturally intelligent negotiator: The impact of cultural intelligence (CQ) on negotiation sequences and outcomes. Organizational Behavior and Human Decision Processes, 112(2), 83-98.

Livermore, D. L. (2010). Leading with Cultural Intelligence: The New Secret to Success. New Jersey: Wiley.

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