Social Media’s affect on Globalization

Social Media’s Effect on Globalization

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Social media has spread like bush fire in the world today as it has millions of users. The impact that social media has on people’s lives has made it impossible to ignore by other higher institutions such as the corporate world, governments and other industries. It is for this reason that governments have had to join social media sites to stay a loop in activities happening with its citizens and globally (Paul, 2006, 10). Globalization which involves interchanging of ideas and cultures has been the greatest beneficiary to increase in social media activities.

The Impact of Social Media on Globalization

The American economy for instance has been a great beneficiary of social media in terms of industrial growth. The industries that are located in America have had a chance to do market research through social media on the areas they can introduce their products. In the past it was expensive to conduct surveys in different countries as physical man power was required (Jagdish, 2014, 8). It has however become possible for companies to conduct this research on social networks. Nokia is one company that has put an effort to introduce its phones to new emerging markets. The African continent is one market that the company has done research and tapped into. It is through this process that industries have been able to spread to new markets without a problem.

The firms have also had a chance to benefit by gaining knowledge on the cheapest sources of raw materials and labor. The production cost in a company is usually the biggest budget in a company. The discovery of efficient ways of production has been spread through social media (Mary, 2007, 40). A company such as MacDonald’s has had the chance to learn about better sources of their raw materials used in cooking.

The upsurge of social media sites has however come with its own disadvantages to the masses. The rate at which people are losing jobs has been on the rise since the social media effect hit the world. It has become impossible over the years not to discover new ways of completing tasks. A company such as Toyota has had to lay off most of its staff due to introduction of technology in the manufacturing sector. The information about latest technology on industries is always displayed on social media sites. Information about companies that sell products that reduce a work force is always welcome by companies. The adoption of these machines then means that people are left jobless.

The American market is one of the biggest markets for consumer goods around the globe. Consumers however are always seeking the most efficient products in a market. A company that produces phones such as Motorola is an example of a company that may face challenges due to social media (Jeremy, 2013, 22). Apple came into the market with smart phones which had technological advancements such as better quality cameras. It is for this reason that consumers moved towards Motorola making it obsolete.

The Current Situation on Social Media on Globalization

The current situation on social media seems bright to people and industries that are ready to adopt social media in their lives and industries. On an individual level a person is bound to gain on valuable information about emerging opportunities such as employment on social media sites. Companies have resulted to shunning the normal ways of advertising job opportunities on print papers (Karen, 2013, 27). The large populations of people that are on social media means vacancies on professional fields are easy to get applicants. A person wishing to gain advantage on activities around them will have to adopt it.

The information era also means that news agencies that wish to gain information on breaking news have to have a digital section. When the American elections were taking place for instance, people checked on the ratings of their candidates on social media sites. The news agencies that were located in America had to rely on people’s views on social media to know the current situation (Joseph, 2014, 42). It is for this reason that news agencies are compelled to join the social media networks if progress is to be made.

The industrial field is one of the most complicated fields due to the huge number of people it has to deal with. Consumers around the globe need to find cheap and efficient ways to make enquiries about a product. Social media is hence the best way that companies can hope to deal with their consumers (Kelli, 2009, 14). The information about various opportunities, sources of raw materials and cheap labor is now found on social media sites. A company that hopes to spread its wings in various directions is hence found on social media sites.

In the end it is true to say that the current state of technology is bright enough for us. The inventions that are ongoing are aimed at making lives easier. The invention aspect is hence dependent on how people network globally. Social media in this case is the best chance that any economy that wishes to grow has. The networking aspect has been sorted by the availability of social media. The fresh ideas that are shared on these sites are bound to be revolutionary in the way we view things.

Hofstede’s Cultural Dimension

The impact of social media has been of great influence on world politics globally on a larger scale. President Hosni Mubarak who had ruled Egypt for a period of 30 years was ousted by people joining forces on social media and later on acting. A young man had posted a video on YouTube showing a man being beaten by police who later on killed him (Jeremy, 2013, 25). The large following of people who followed his lead and decided to take action had been mobilized by way of social media. The people had decided to take action after being mistreated for 30 years. By the time the revolution was taking place more than 8 million people were lined on the streets demonstrating and rioting for change

In the Hofstede’s cultural dimensions it is clear that the power gap that existed between the administration and the people was big. The people stood together as a way of effecting change through social media.


Jagdish, B.2014. In Defense of Globalization. Oxford: Oxford University Press.

Jeremy, G.2013. Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media. New York: American Management Association.

Joseph, E. U. 2014. The People’s News: Media, Politics, and the Demands of Capitalism. New York: New York University Press.

Karen S. 2013. Connecting Social Problems and Popular Culture: Why Media Is Not the Answer. Boulder, Colorado: Westview Press.

Kelli, S. B.2009. Celeb 2.0: How Social Media Foster Our Fascination with Popular Culture. Westport: Praeger.

Mary, T.2007. Media Discourse: Representation and Interaction. Scotland: Edinburgh University Press.

Paul, H. 2006. Living with Globalization. Oxford: Berg.


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