Professor’s name













Table of Contents

Table of Contents. 2

Total Quality Management Practices. 3

Introduction. 3

The TQM approach the management of human resources. 4

The strategies used to manage quality within Allure events management company. 5

Conclusion. 7

Bibliography. 8













Events Industry is one of the segments of the economy that is growing at a high rate in India.  This has made companies dealing with events management to increase. Allure weddings and events Management Company in India is one of the companies that has positioned itself in the clients minds due to the high-quality services they offer. It provides various services that include; planning of weddings, celebrity management and the corporate events management. . Modern customers are much concerned about the nature and quality of their services. It is a responsibility of such organizations to ensure quality services are offered to customers. Allure events Management Company has been striving to offer the best services to their clients to have a competitive advantage over the competitors (Oak & John 2010). In an effort to improve the products offered, Allure Company has introduced a TQM system on an organization. This report will explain some strategies used in management of services offered at Allure Events Company and results it has made in business. Implementing TQM system is one of the strategies used by the management of allure Events Company to improve the quality of the services they offer.


TQM is an approach taken by the administration for ensures success of an organization by satisfying customers. In this system, all workers in an enterprise are supposed to participate. It involves an enhancement of work culture and the services offered in an enterprise (Evans 2010). It also focuses on the management system of quality and aims at enhancing an enterprise success on a long term basis. The management of Allure Company has ensured all the workers have been trained to be able to handle changes that will be introduced to improve a quality of the services offered to clients. Managing some events such as wedding and corporate meeting is quite sensitive due to the value attained by them, and they, therefore, require to be handled by competent professionals. Various inputs are applied in the company to derive quality work to the customers through the management activities (Edward & Richard 1996).

.This can be demonstrated regarding a model as indicated below.









Figure: Model of an organization process

The requirements of TQM may slightly differ in every organization or adhere to the international standardization of organizations. It is, therefore, a way that is used by Allure events management to evaluate their goals, people, and processes to make sure the most important and right things are done first. It involves the change of behavior and attitudes to ensure the outcome are good.  Much emphasis is placed on the issues like organization culture, ethics, and the employee’s attitude (Evans 2010).

This system was introduced in Allure enterprise to make sure consumers are being pleased with services they get. This is done by providing them with quality services that they require. If the clients need management of celebrity activities, organization ensure the event is well organized according to the client’s specifications. Those services will satisfy the customers and make them delighted. Clients who are satisfied will be a regular customer, and he will refer other clients to the organization (Oak & John 2010). This will increase the customer base of the clients looking for similar services, and it will consequently lead to an increase in sales.

For the Allure event management company to thrive, the management has to create a business environment that is concerned with the improvement of services and goods within short-term financial goals. In case the organization management adheres to such feature of business that varies from the managers to worker relationships and training, the business will be more profitable. Managers can use the statistics to identify the problems in their organization and understand how to correct such a problem and measure the progress of the business towards achieving quality (Bank 2004).

The TQM approach the management of human resources

The human resource management requires an understanding of the total quality management principle to effectively implement the system into operations.  Those principles include; the commitment of management in which they should plan, review and communicate the necessary changes, a continuous improvement of the team of employees to enhance standard improvement, empowering the employees through offering them with some training and giving attention to the customer by ensuring quality is maintained, and efficient partnership is maintained (Charantimath, 2011).

The TQM place much emphasis on the improvement in different areas such as decision making and the strategic level of making decision and planning. It works on an assumption that some mistakes will easily be avoided. It, therefore, places an emphasis on continuous results improvements in different aspects of work through improvement of technology, machine and people’s skills (Goetsch 2011). Hotel enterprise management will, therefore, make an effort to improve their service delivery by ensuring TQM is well implemented.

  The strategies used to manage quality within Allure events management company

Quality management is a vital part of managing the services delivered by Allure management. Consumers are provided with high-quality services to make them loyal the business. Various strategies are therefore used to ensure the services offered are of high quality. According to Jablonski (2012) strategies are vital in maintaining the quality of an event in a business. Those strategies include; ensuring workers are working as a team, Introducing participative management and encouraging a gradual improvement process. These strategies can be demonstrated in the form of an integrated model as shown below.


Participative management



Team work                                                                                  Customer Focus




Gradual improvement


                                                             An integrated TQM model


The participative management entails the involvement of every stakeholder in an organization. Allure Management Company has provided a platform in which all the members of an organization are involved in the decision making.  Junior employees are given a chance to participate in the making of decisions. This is very important since the subordinate are responsible for adhering and implementing those directives. Such a measure has been motivating the subordinates since they feel recognized and appreciated in the organization. They also get a feeling of having control over the business decisions made. Workers will, therefore, be willing to undertake responsibilities assigned to them positively and give it their best. This makes the clients happy as they feel appreciated. It has also made it easy for the top management to delegate duties to the workers (Bester 1985).


Gradual process improvement implies acknowledgment of the minor gain in line with the total quality objective. Such a steady perfection entails that the executive as well as subordinates appreciate TQM and have confidence with it in time (Naidu, Babu, and Rajendra, 2006). With a gradual improvement, the management has realized the quality of services is improving with time. This has made most of the clients satisfied, and consequently they have become loyal clients to the organization.


TQM have introduced spirit of working as a team in Allure Event Corporation. Working as a team is crucial for the corporation to meet its goals since various groups from other departments in an enterprise can join their efforts. This inter-department team enables the employees to identify the opportunities and problems they are facing, share their knowledge and match their set goals with the organization goals. It has helped this organization in providing quality services to the clients as employees work together and handle any issue collectively.

Customer focus is one of the things that they have put a lot of effort in to attain their objectives and goals. Satisfying clients’ demands effectively is an indication of improvement on the operations of the corporation.

When implementing a total quality management system, Allure events Management Company used a five-phase plan that enabled them to effectively implement the TQM system in their operations.  The element of the plan includes;

Preparation – In this stage, the organization management made a decision on pursuing the system and introducing it to business. It involved getting a consultant to develop the goals and indicate all the necessary requirements used in developing the system.

Planning – On this stage, a plan was prepared with an estimated budget that supports the entire TQM program. A plan was used in estimating how much resources were used.

An assessment – It implied conducting an evaluation as well as getting some information from customers as well as the business.

Implementation – This is a phase in which the Enterprise determined the ROI in a Total quality management. The workforce was taught at this stage on what TQM require and the expectations of each member of an organization.

Diversification – At this stage, the administration used TQM skills to bring company members to an excellence process. The activities involved here included rewarding and training the Allure events management staffs to ensure those phases are adhered to. The management will be assured of the TQM plan being successful having followed the strategies and necessary steps for its implementation. In identifying whether the system was successful, the organization management gathered information from the workers regarding how the system was contributing the success of the business and the changes noticed (Bank 2004).

The information was then interpreted both quantitatively and qualitatively to find out whether TQM system has an effect on the business.

Implementation of TQM system in Allure events Management Company has made it more competitive in this industry. Clients have obtained interest on the services available in the firm.  This has made customers to opt for their services in place of what is offered by rivals.

This has contributed to an improvement of different traditions to aid on advancement of an enterprise. Through this system, workers are trained innovative ways of performing their tasks through execution of new methods. A novel tradition will develop at workplace, and it will be transferred in the workers joining an enterprise (Naidu, Babu and Rajendra, 2006).

This system has offered a conducive environment that has given all the workers equal chance to develop their careers. Workers have been offered with skills on various aspects aimed at improving the products offered. Since the system is designed to provide a long-term effect on the organization, workers have got an opportunity to boost their careers. Workers are therefore, feel motivated to work at this organization since they are assured of professional development through new skills they are acquired during training sessions.

It is also evident that implementation of this system has minimized confusion and wastage of resources in the hotel. Workers have acquired skills on how to effectively utilize the available resources and reduce any wastage. Recruits will be aware of tasks assigned for them. This has minimized the confusion that may experience due to duplication of the duties allocated to every worker. A slight confusion in the organization might lead to a huge loss. This plan has enhanced mutual aid between the organizational members. Personnel can undertake their responsibilities (Naidu, Babu, and Rajendra, 2006).


TQM is a vital strategy for any organization that wants to remain relevant in the market. It has made Allure events Management Company to position itself in the clients mind as the best company in events management industry across India. Corporate has gained trust on the services offered by this company due to the experience they have had with Allure Company. Every consumer needs to get the value for his money and, therefore, quality is paramount on any product offered for the customers (Jablonski (2012).

Through TQM system, all the members of the organization have got a chance to participate in the decision making. Employees feel they are part and puzzle of the organization when consulted on such matters regarding the business. Clients will enjoy the quality services offered as a result of successful implementation of this system.

Organizations in the event management industry should follow the necessary steps in implementing a TQM system and ensure workers have understood what the system entails. The information gathered after system implementation should regularly analyze and interpreted to find out whether the system is of any use to the organization. In case some problems are detected, changes should be made where necessary. Each business enterprise should, therefore, introduce a total quality management system in its operations.





Bank, J. (2004). The Essence of Total Quality Management: Prentice Hall, 2nd Ed.

BESTERFIELD, D. H. (2012). Quality improvement management: a synthesis of the ideas of Crosby, Deming, and Juran. Dearborn, Mich, SME.

Charantimath, P. (2011). Total quality management. New Delhi, India: Dorling KIndersley (India).

Edward, D. and Richard Deane(1996). “Tqm Adoption Practices in the Family-Owned Business.” Family Business Review. 9.: 5-14. Print.

Evans J. (2010). Quality and Performance Excellence :Cengage Learning.

Godfrey, A. and Juran, J. (1999). Total quality management. New York: McGraw-Hill.

Goetsch, D. (2011).Quality Management for Organizational Excellence,7th Ed. Pearson.

Jablonski R. (2012). Implementing TQM. 2nd ed. Albuquerque: Technical Management Consortium.

Naidu, N., Babu, K. and Rajendra, G. (2006). Total quality management. New Delhi: New Age International.

Oak l.  &John S. (2010). Total Quality Management and Operational Excellence: text and cases Routledge 4th Ed.


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