Applying Machiavellis Principles with Uber


Machiavelli’s relevance in the modern world lies in the psychology of human behavior and this is evident in his saying that, “man does not change their imaginings and procedures (Machiavelli 23)”. As such, the worldly affairs have continuously been carried on by similar personalities and are, therefore, not to any amazement that the same results reappear again and again. The assertions are true for the Uber’s environment since the main objective of the company is to maximize profits. One of the ways this aim can be achieved is by developing good strategies that move to outwit their competitors. Machiavelli’s contribution demonstrates that there is a darker reality dominated by hypocrisy, greed, deception, and lies behind the veneer of pretense in honesty, integrity and uprightness. By observing Machiavelli’s principles that are pegged on efficient problem solving, employee cohesion, and competitiveness, Uber has managed to stamp its foot in the ever-dynamic transportation industry; hence, meets the calls for sustainability and growth.

Uber Company

Uber- Company is an American International Transportation Network, which started in 2009 by Kalanick and Camp whose headquarters found in San Francisco. Further, the firm boasts of a mobile application that gives its loyal consumers having phones with internet opportunity to hail a taxi from any place of their choice. The customer does not necessarily have to make phone calls to get the service but can watch the driver’s whereabouts location through the application. Besides, an individual can decide to follow a particular vehicle that one prefers. However, California was rated among the most successful country using Uber, which later spread internationally.

The strategies of the Uber Company

Competitive advantage is an integral focus for any organization and business that has mission and objectives of remaining viable and profitable in the market. An organization must thereby exhaust all the resources that can make it viable and formidable in the market. In order to be competitive in respect to the competitors, a business must strive to ensure that the products, services external and internal structures as well as the human resource management are viable enough. Three tests of competitive advantage have been widely agreed upon to be structures like alignment, differentiation and addition of value.

Uber provides high- quality services in such a way that drivers in the business are trained to perform their jobs and are also friendly hence easy to work within the company. The vehicles they use are clean enough and comfortable to be used by the customers thus making them enjoy the rides. Besides, Uber also ensures a fair pricing system that is easy to use and understand. Standard taxi services, as well as Uber, charge a fee per a mile provided a customer is moving at least eleven miles per hour, and if the client is moving less than eleven miles per hour, she is charged for a minute and therefore, the driver is paid the job fairly well done. Further, Uber application is easy to use and understand in such a way that one can sign up for the application.

An alignment process is a test to ensure that the business remains within the interests of the core values and principles with which the business or organization was set to operate under. The alignmentprose ensures that the employees of an organization remainfocused to the aims of the organization that can be restructured from time to time in order to maintain the competitive advantage. Differentiation is another important test for the maintenance of competitive advantage in an organization. This is by ensuring that different departments of the organization are structurally differentiated to avoid overlapping of duties and thereby ensuring that each department is productive to the organization.

Well-differentiated structures of an organization ensure that the organization is able to maintain competitive advantage over others. Value addition is the process of ensuring the products of the organization are uniquely different from those of the competitors. This is done by use of simple mechanisms of applying a simple ingredient to the product thereby ensuring the customers are lured and thereby aids the business in the maintenance of competitive advantage. The compensation of employees’ enables motivation of the employees thereby enables them to work towards the objectives of the organization contributing to competitive advantage.

Uber leaders and employees are guided by the assertion of portraying different images at different times based on the interests to be achieved. Further, its management has pretended to be so similar to the common citizens yet they are miles apart. They have continuously put on masks to hide their true identity to fool others and buy their trust. They are ready to cite the citizens’ rights so that they can adhere to the citizens’ rights while what they are after is just power. Employee motivation influences the stability of workforce. The element of stability is essential from the point of view of the goodwill and the reputation of the organization. When the employees are being motivated, the often remain loyal to the organization since they have no reason to perform poorly in their duties. The efficiency and proficiency of the workers will frequently be of great advantage to the employers as well as their employees since they both have a common understanding and cooperation. It will, therefore, lead to an excellent public image in the entire market that will attract more qualified and competent people into the organization. Through the stable workforce, managers of the firm can easily sustain their employees’ needs.

How the Machiavelli principles benefit the Uber Company

In chapter two, Machiavelli postulates that hereditary princedoms stems out as a realizable consideration in any societal setting. This statement in linewith Uber Company means that when contracting top leaders, they will chose from those who will have gone through all the stages. That is from the rank and file to the top management. During the recruitment process, employees are always brought in to fill lower level positions as they are ignorant of the ways of the company. When they are acquainted and have gone through the various positions comprising the hierarchy then they can occupy a top position.

Machiavelli pin-points that, current and future problems should be dealt with on time because with time, there can be both evil and good (Machiavelli 32). Uber Company employs demand forecasting techniques to identify future problems and act on them proactively. If future problems are anticipated and corrected then current problems might never have the chance to bother the company. Problems can also be anticipated through bench marking. The company will have to look into the practices of other companies in comparison to its own. Picking the good practices and correcting those that might affect that company.

The need of skilled workers is also emphasized by the author in the book as vital in bringing about order in an organization. A leader ought to be exemplary lest his subordinates jeopardize his operations (Machiavelli 13). The company should have good leaders who will promote cohesion and teamwork. In the book the author gives an example of Moses who shaped the destitute Israelites in Egypt into a form that could be led. Although he found them worn out and desperate it was his strong character that managed to convince the employees.

Also, one is not worried about making mistakes since there is a provision for confirming whatever you input into the system, and you can know that is happening with the person you paid to do you the service. However, the Uber industry has been doing business throughout the years and is the primary transportation organization in America whereby yellow and black taxicabs are employed to help business (Clarke 17). The group reached this level by persistently advancing new promoting systems and yearningly seeking after deals in every conceivable corporate sector. Furthermore, an extraordinary accomplishment of the organization can be ascribed to Machiavelli’s secret thoughts in regards to the craft of war, corrupt avocation, and managing irrelevant minorities. The greater part of the achievement that the organization has collected can’t be credited singularly to good fortune; the group has regularly kept up a good profile that incorporates a guarantee to brilliance and keeping up predominance over contenders.

Machiavelli’s thoughts on respect to conflicts uncover how the Uber- Company insightfully and savagely keeps on positioning at the highest point of the business and also develop their organization and revenue. Machiavelli states that “a sovereign should have no other point or thought, nor select whatever else for his research than war and its standard and discipline”(Machiavelli 67). In this utilization of Machiavelli, a correlation can be made between the specialty of war and rivalry in the business.

Clearly, in the modern world today, the Uber leaders should be considered “Machiavellian” from the expectations forwarded by his writings. Notice the disorder that has continued to breed evil in every department of the firm. The Uber’s management has gone on to excel in putting political expediency and disregarding moral values. When Machiavelli wrote about disguise and inconsistency, he was referring to the period of governancewhereby firms do not give credence to employees. However, he did not know how the concept would apply years after his thoughts were published. He asserts that, “……For anyone who has appeared to be good for a time and intends, for his own purposes, to become bad must do so in appropriate stages” (Machiavelli 23).

The non-efficiency of the Machiavelli principles in the Uber Company

Uber is a powerhouse in the transportation industry. The company’s superiors follow the principles of Machiavelli during the recruitment of their employees since they are the most important asset in the organization. Further, the principles commend the Uber bosses to avoid hiring individuals who are easily moved by their greed for money and reputation since they will not the necessary rules of the company. However, morality is no longer influential on leadership actions in the Uber’s practices today since its leaders continue to cite the consequences as justifying the cause. In Machiavelli’s realist ideas, he believed that the relationship between realism and anarchy is entrenched in the belief of no order no peace. Therefore, as evident in Uber, the company has failed to accord its employees their rights, especially in line with promotions and motivations.

Uber’s CEO follows the Machiavelli principle that states that it is better to be feared than loved. Through this, the employees have managed to accord their employers a lot of respect because of the boundaries drawn. Further, this makes it difficult for the workers to betray their superiors due to the respect they have for each other. However, Uber is not a trustworthy company to its client since it has a pattern of unreliability to customers and violations of client -company regulations. The company being a mobile application asks the client for personal data when enrolling for their services. Information such as email accounts, financial positions, full names and identity cards including finical cards are provided at times. However, when a client is unsubscribing from Uber service, there are no options for deleting the personal information online. Besides, the client has to call the Uber customer career service that also delay to effect the changes. Therefore, the actions of Uber-Company depicts that they are only interested in marking profits, and they don’t value their customers hence withholding their private information to make it difficult for the client to leave. These actions relate to Marchavelies quotes- “… Mankind is a hypocritical, capricious and avaricious of gain(Machiavelli 31).”

Uber has failed to meet the calls for employee motivation, as advocated by Machiavelli. Employee motivation refers to the willingness workers to exercise high levels of effort to organizational objectives. Further, Uber should apprehend the unsatisfied requirements of different groups of employees to motivate the workers. Motivation is the workers’ inherent enthusiasm about and spins to achieve the activities associated with work. Moreover, it is that inner drive, which causes an individual to agree to take action. For Uber to be more efficient, motivation should be endorsed on a daily and monthly basis. It is an activity, which can pay massive dividends. If Uber embraces employee motivation calls, they would increase the workers willingness to perform tasks, increase the stability of the workforce and improves on their level of knowledge, hence leading to improved productivity in the organization.


The Uber Company makes good use of the Machiavelli principles in line with conflict management and leadership, which have put it on the global map. Maintenance of competitive advantage is an important aspect for an organization that any business must strive to achieve in order to remain marketable. An organization employees are the most valuable assets an organization can manipulate in order to realize a competitive advantage over the competitors. Uber as a leading transportation company in America does not have to show its weaknesses to its competitors since they may use their weaknesses as an opportunity to overtake the company in business hence making it lose the power in business and thus overthrown by its competitors. The aim of the enterprise should be to crush their competition because companies are lead as the head. Striving to be the best and prioritizing strategic plans against competitors allows successful companies such as The Uber- Company to stay on top of the industry for so long. Their only concern should regard their revenue and how their services matches up with their competitors so that when something is not the rightly done, they can make plans to fix it which also means that companies should push themselves to the limit and do whatever it takes to gain a competitive boundary.





















Works Cited

Clarke, Jane. Savvy: Dealing with People, Power and Politics at Work. London,

U.K: Kogan Page, 2012. Print.

Chen, Xie. Marketing communication mix: Management science. New York: Page Publication, 2013. Print.

Clow, Baack. Integrated advertising, promotion, and marketing communications. Boston: Prentice Hall, 2012. Print.

Coleman, Tsongalis. Molecular diagnostics: for the clinical laboratorian. London, UK: Springer, 2012. Print.

Demack, Ian. The modern Machiavelli. Crows Nest, N.S.W: Allen & Unwin,

  1. Print.

Machiavelli, Niccolo. The prince. Florence: Signet, 2008. Print.












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