Time and place to use Emojis in Business Communication


Communication is an important aspect required for the success of any business. Many forms of communication exist, and it is upon the business to choose a form that will play a role in its success. However, given that a business is an official activity, there is a need to choose a communication method that will suit the formal setting of the business. With the emergence of emojis as a form of communication, it is required that stakeholders in business employ the correct use of this form for it remain within the communication methods boundaries as required in a business setting. Emojis are small icons used as contemporary tools of communication through digital which includes electronic means (Bliss-Carroll, 2016). This paper will focus on when and where it could be appropriate to use emojis in business communications.

Given the wide variety of these icons, they can also be applied in different situations depending on the nature of the prevailing circumstances. The icons are used when there is a need to convey a certain tone. Using the icons makes experts appear friendly and competent (Bliss-Carroll, 2016). Communications between managers can take this form especially if the person sending a text message or an email wants to be perceived to be cheerful. By simply adding an icon expressing excitement, the sender will be perceived to be, for instance welcoming and good to work with which might not be the case. The use emojis used in a setting like this, however, be face-like icons which are considered official (Barbieri, 2016).

Considering business as a relationship of social and emergence interaction, it creates structures that affect the process of communication. Emotions, in this context, results from the how the employees in a business relate to each other. The icons thus can be used when there is a need to conceptualize a business in new ways (Alshenqeeti, 2016). In a clear form of expressing emotions, employee use messaging platforms like text messaging, WhatsApp and Messenger to illustrate their emotional state or show how they feel sorry for the unappealing incidences affecting their colleagues.

With the level of competition in business so high, Business is using the emojis to outdo the competitors. For example, the ‘PAKER’S CRAZY COOKIES’ company is even making the cookies resembling the customer in customers face. Business can use emoji to capture the minds of those they are supplying goods (Barbieri, 2016). Service providing companies can use the icons to improve on customer attitude by installing friendly looking emojis in receptions areas. A recent trend in business is the use of emojis in an advertisement. Business is embracing the method because of they are mobile-friendly and using them keeps their company voice go across platforms. The use of the icons in advertisement improves communication. The social nature of humankind and the fact that gestures and facial expressions form part of communication makes it necessary to have their effects carried to billboards and other advertising platforms. The transfer of gestures and facial expressions from an advertising company to potential customers happens through the use of emojis. Because as humankind is a social creature, and the use of facial expressions and gestures is complimented by this icon.

Many businesses provide motivation means to the employees in different ways. A business that gives alternatives to employees leads to the need of a slack voting that will enable a decision made on to be for majority. If employees are required to choose between swimming and boating, it saves time when employees organize platform and vote by using a skiing or boating icon. The two icons help reduce the bulk of reading written views given that a single image may represent thousands of words (Babin, 2016).

When there is need to communicate in a simple manner, emojis work well in such cases. While emojis is used to show the emotional undertone of a message, they leave a plenty of room for misinterpretation. This was confirmed by a survey which indicated a difference between the interpretation of single icon by different people. The difference in interpretation was attributed to the varying features of the communication platforms. Big screen phones with a different font from the small screen phone would lead to complete distortion of intended message.

The use of emojis should be limited to certain occasions (Kaye, et al., 2016). If a junior staff wants to communicate to the senior, there are always a procedural approach employed. However, the juniors can use emojis to soften message they intend to deliver to the seniors. These icons thus help when there is a need to soften a message before delivering it to the intended recipients.  If for instance, your co-worker gets engaged, a heart symbol of emoji can be used to signify your acknowledgment and support to the love between your co-worker and the partner.

There are high chances of an emoji icon to be misinterpreted. Because of the high chances of misinterpretation, the icons are used well when they understand the actual meaning of a given icon. For instance, the crying while laughing emoji show a completely different case from the crying emoji and one should not exchange in the use of the two It is also advisable to use those icons only with team members and other people that you communicate with regularly (Bliss-Carroll, 2016). Different people will use one icon in two circumstances. Emojis are thus best used between individuals who already understands what a particular emoji from a particular friend means in different circumstances.

Generally, the use of emoji in business communication has not been completely accepted. The use of this icons in informal business setting helps in saving time that would have been taken if those using it would choose to describe their emotions. If one wants to use the icon, then he must consider the prevailing conditions of. However, good selection of items to use be a factor to avoid distortion of intended message.






Alshenqeeti, H., 2016. Are Emojis Creating a New or Old Visual Language for New Generations? A Socio-semiotic Study. Advances in Language and Literary Studies7(6), pp.56-69.

Babin, J.J., 2016. A Picture Is worth a Thousand Words: Emojis, Computer-Mediated Communication, and Trust.

Barbieri, F., Kruszewski, G., Ronzano, F. and Saggion, H., 2016, October. How Cosmopolitan Are Emojis?: Exploring Emojis Usage and Meaning over Different Languages with Distributional Semantics. In Proceedings of the 2016 ACM on Multimedia Conference (pp. 531-535). ACM.

Bliss-Carroll, N.L., 2016. The nature, function, and value of emojis as contemporary tools of digital interpersonal communication (Doctoral dissertation, Gardner-Webb University).

Durante, C.B., 2016. Nonverbal Communication in Mobile Phone Text Messages: Redefining Nonverbal Coding for the Digital Conversation.

Kaye, L., Malone, S. and Wall, H., 2016. Emojis: Insights, Affordances and Possibilities for Psychological Science. Trends in Cognitive Sciences.





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