In this assignment you are acting as a marketing consultant and your client company is Hiperbaric. Your Marketing Challenge is: Analyse Hiperbaric’s customer’s buying behaviour and their relationship needs. In addition please analyse Hiperbaric’s relation

 

 

 

 

 

 

 

Case Analysis-Hiperbaric

Name

Institution

 

 

 

 

 

 

 

 

 

 

 

 

Case Analysis-Hiperbaric

  1. Customer Analysis

Hiperbaric is a high-pressure processing (HPP) equipment maker based in Spain. The company is the world’s leading manufacturer of the HPP equipment, which it has sold across six continents. Since its formation in 1999, the company has been a leader in high-pressure processing technology and has so far sold more HPP equipment that all other suppliers combined (Hiperbaric, n.d.). HPP technology provides an alternative process of food preservation that allows the elimination of the need for the use of preservatives.

The company operates in the B2B segment where it sells its products and services to other businesses. In its category of customers, the company offers its products to small food processes and large corporate food processors. The products for small food processors are those with the throughput of less 1000 Kg per hour while the HPP equipment with more than 1000 Kg per hour processing capacity is directed towards large food processors.

Currently, its existing customers are concentrated in the United States, which accounts for 55%. Europe and the rest of the world account for 25% and 20% respectively (Hiperbaric, 2016). However, the adoption of HPP is still in its infancy, and there is a large potential for growth for Hiperbaric. The organization views Asia as the market with the highest potential for growth, and the segment will be of great interest to the company in its future growth strategy.

The company’s current customer characteristics differ regarding their size and the equipment that they serve. The small size customers purchase low capacity HPP equipment to reflect their production and financial positions (Hiperbaric, 2016). Most of the products of range from almost $1 million and above and this limits the number of companies that can afford such products. The small-size customers use the HPP equipment for processing their products in niche markets or small-scale products that can be fully covered by the small capacity HPP machines. On the other hand, large-scale customers have a high capacity, which requires more than 1000kg/hr processing capacity machines (Hiperbaric, 2016). Additionally, some of the companies that purchase large-scale HPP machines also often provide tolling services, where they offer HPP services to other enterprises that do not have the financial strength to buy their machines.

  • Buyer Behavior Analysis

Buyer behavior analysis is a valuable tool that allows a business to understand its customer’s purchasing process and consequently find ways through which it can tailor its business to align its sales strategy to attract as many customers as possible. The Buyer Behavior Analysis table below will represent the buying process of the clients of Hiperbaric.

 

 

 

 

 

 

 

 

 

 

 

 


  Actions DMU Criteria Influences
Problem Recognition Customers will realize the need for new (cold) pasteurization technology that avoids the use of heat to meet client needs for natural foods without preservatives Initiators

-R&D team

  Desire for better technology to serve customers with more natural foods
General Needs Description -Introduce machines that can pasteurize products without requiring heat Influences

– Quality assurance team

Decision makers

-The management

  -Impact on the company bottom-line

-Competition

Specification -Processing capacity

-Cost

Decision makers

-Quality Assurance team

The processing capacity, the ease of managing regarding repairs, and the prices Impact on the company bottom-line
Supplier Search -Referrals

-Other industry players

-Online Search

-Websites

Influencers

-Industry allies

-HPP reviews online

  -Newest and the industry standard trends
Proposals Submission -Price and Capacity quotation Influencers

-Various brands that can supply HPP Machines

The proposal must include the specifications of the equipment and the price To get the best offers
Supplier Selection -Credibility

-Supplier after-sales care

-Price

Influencers

-Quality assurance department

-Technical team

A supplier with credibility and good customer care To get the best offers
Order Process Specification -Customer care

-After sales customer care/services

-Warranty

Decision makers

-Finance team

-Technical department

A deal that involves cooperation between the supplier and the business during and after the purchase To get equipment that is effective and easy to use and maintain
Performance Review -Engagement of the provider throughout the buying and after sales stages Gate Keepers

-Users

-Quality assurance team

The response time, other client reviews, and post purchase support To ensure the best service for a long time

Table 1: The Buyer Behavior Analysis table

The findings of the above behavioral analysis show the buying process of the customers of Hiperbaric. By identifying the decision makers and influencers at each stage, it is possible for the company to put strategies to ensure it meets the needs of the decision makers and influencers and each stage.

 

 

 

The Gridbuy Framework

New Task

-In this stage, potential customers of Hiperbaric recognize the need to purchase an HPP equipment to meet their needs

Modified Rebuy

-This relates to those companies that may have bought HPP product but feel that their needs are still not being met and thus seek new and better products from Hiperbaric

Straight Rebuy

-These are majorly the companies that majorly seek to upgrade their equipment capacity and thus come to buy bigger and better equipment from Hiperbaric

 

 

 

 

 

 

 

 

 

 

 

  • Relationship Analysis

The relationship analysis is a critical approach towards ensuring that business to understand the relational needs of its customers. Through the process, a company can put in place strategies to ensure its customer services meet the needs of the clients and thus better outcomes. The table below highlights the relationship analysis for the customers of Hiperbaric.

Components of the Relationship Small Purchasers Large Purchasers Large and Small Purchasers Differences in Relational Needs
Trust-Both customer segments demand trustworthy and ethical interactions

Mutual benefits-Both market segments seek to benefit from interacting or purchasing the products from HPP

Long-term Perspective-As an essential product for business services, all the customers of HPP want supplier who will work with them for a long time

Commitment-The customers seek a supplier who is committed to ensuring their needs are met at all times

Communication-Effective communication is needed all times

Customer Services-Responsive customer services are demanded by the customers

The two customer segments have similar relationship needs that involve trust, long-term perspective, mutual benefits, commitment, communication, and customer services

-The larger purchases, however, require more communication as any problem may have a significant influence on the services

   
Preferred Relationship Type

 

 

-Close and Trust Worthy Relationship

The customers of Hiperbaric vary significantly in terms of the Ladder of Loyalty. The company has many prospects, customers, clients, supporters, advocates, members, and partners. In this case, a ladder of loyalty can only be effective in analyzing specific and select customers.

There are not major differences in the relational needs between the two business segments of the company

 

Table 2: Relationship Analysis-The analysis shows that the two business segments of Hiperbaric do not have a major difference. This can be attributed to the fact that the company does not operate the two segments separately and that it views its market segments similarly

 

  1. Company Analysis

The company analysis will offer an important opportunity to analyze the company’s performance and its ability to build a relationship with their customers and their current network performance. This is an important process that will be considered in determining the SWOT summary of the company and thus guides future strategies of strengthening its performance.

Supporting Conditions
Leadership & Culture The organization’s leadership can be viewed as highly transformational and engaged throughout the company’s activities. The culture of the organization is based on high degree of teamwork and quality standards
Data Information & Technology The company has invested heavily in its research and development to ensure it comes up with the best products that meet the needs of the customers. Additionally, it is very open to the customers to ensure a sense of trust and ability to meeting all their needs
People The company has more than 100 employees drawn from different nationalities and for various roles. The diversity ensures that the company can meet the needs of the consumers, wherever they come from
Processes The company has been in operation for more than 15 years and has established processes from the product manufacturing to customer services which ensure that clients are satisfied
Stages
Customer Portfolio Analysis Hiperbaric has customers drawn from all over the world and majorly focused on medium and large scale food processors

The customers purchase small and large capacity HPP equipment to meet their demands

Customer Intimacy Hiperbaric works closely with its consumers before, during, and after the acquisition to ensure that all the needs of the customers are met.
Network Development Hiperbaric has established a strong customer care system that ensures that the organizations can efficiently respond to customer concerns and interests at all times
Value Proposition Development The value proposition for the company is achieved throughout the purchase process, which ensures that the needs of customers are met at all times. Additionally, the company has out in place an elaborate post purchase support for the consumers.
Manage the Lifecycle The process is repeated for all the customers.

Table 3: CRM Value Chain-The value chain analysis has highlights the company’s ability to form relationships. Evidently, the company works closely with all its customers to meet their needs

 

 

 

 

 

Plastic Manufacturers
Iron Ore Miners

The Network Map Analysis ARA model is an important tool that allows an organization to determine its current network capabilities based on its actors, resources, and activities in its industry. The Map below highlights the network capabilities of Hiperbaric based on the ARA Model.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Diagram 1: Network Map Analysis-As a B2B company operating in a niche industry, Hiperbaric Network is still very small

 

 

 

 

References

Hiperbaric. (2016). Industrial High Pressure Processing Equipment. Miami, FL: Hiperbaric.

Hiperbaric. (n.d.). Who we are. Retrieved August 23, 2017, from Hiperbaric-High Pressure Processing: http://www.hiperbaric.com/en/who-we-are

 

 

 

Advertisements

In this assignment you are acting as a marketing consultant and your client company is Hiperbaric. Your Marketing Challenge is: Analyse Hiperbaric’s customer’s buying behaviour and their relationship needs. In addition please analyse Hiperbaric’s relation

 

 

 

 

 

 

 

Case Analysis-Hiperbaric

Name

Institution

 

 

 

 

 

 

 

 

 

 

 

 

Case Analysis-Hiperbaric

  1. Customer Analysis

Hiperbaric is a high-pressure processing (HPP) equipment maker based in Spain. The company is the world’s leading manufacturer of the HPP equipment, which it has sold across six continents. Since its formation in 1999, the company has been a leader in high-pressure processing technology and has so far sold more HPP equipment that all other suppliers combined (Hiperbaric, n.d.). HPP technology provides an alternative process of food preservation that allows the elimination of the need for the use of preservatives.

The company operates in the B2B segment where it sells its products and services to other businesses. In its category of customers, the company offers its products to small food processes and large corporate food processors. The products for small food processors are those with the throughput of less 1000 Kg per hour while the HPP equipment with more than 1000 Kg per hour processing capacity is directed towards large food processors.

Currently, its existing customers are concentrated in the United States, which accounts for 55%. Europe and the rest of the world account for 25% and 20% respectively (Hiperbaric, 2016). However, the adoption of HPP is still in its infancy, and there is a large potential for growth for Hiperbaric. The organization views Asia as the market with the highest potential for growth, and the segment will be of great interest to the company in its future growth strategy.

The company’s current customer characteristics differ regarding their size and the equipment that they serve. The small size customers purchase low capacity HPP equipment to reflect their production and financial positions (Hiperbaric, 2016). Most of the products of range from almost $1 million and above and this limits the number of companies that can afford such products. The small-size customers use the HPP equipment for processing their products in niche markets or small-scale products that can be fully covered by the small capacity HPP machines. On the other hand, large-scale customers have a high capacity, which requires more than 1000kg/hr processing capacity machines (Hiperbaric, 2016). Additionally, some of the companies that purchase large-scale HPP machines also often provide tolling services, where they offer HPP services to other enterprises that do not have the financial strength to buy their machines.

  • Buyer Behavior Analysis

Buyer behavior analysis is a valuable tool that allows a business to understand its customer’s purchasing process and consequently find ways through which it can tailor its business to align its sales strategy to attract as many customers as possible. The Buyer Behavior Analysis table below will represent the buying process of the clients of Hiperbaric.

 

 

 

 

 

 

 

 

 

 

 

 


  Actions DMU Criteria Influences
Problem Recognition Customers will realize the need for new (cold) pasteurization technology that avoids the use of heat to meet client needs for natural foods without preservatives Initiators

-R&D team

  Desire for better technology to serve customers with more natural foods
General Needs Description -Introduce machines that can pasteurize products without requiring heat Influences

– Quality assurance team

Decision makers

-The management

  -Impact on the company bottom-line

-Competition

Specification -Processing capacity

-Cost

Decision makers

-Quality Assurance team

The processing capacity, the ease of managing regarding repairs, and the prices Impact on the company bottom-line
Supplier Search -Referrals

-Other industry players

-Online Search

-Websites

Influencers

-Industry allies

-HPP reviews online

  -Newest and the industry standard trends
Proposals Submission -Price and Capacity quotation Influencers

-Various brands that can supply HPP Machines

The proposal must include the specifications of the equipment and the price To get the best offers
Supplier Selection -Credibility

-Supplier after-sales care

-Price

Influencers

-Quality assurance department

-Technical team

A supplier with credibility and good customer care To get the best offers
Order Process Specification -Customer care

-After sales customer care/services

-Warranty

Decision makers

-Finance team

-Technical department

A deal that involves cooperation between the supplier and the business during and after the purchase To get equipment that is effective and easy to use and maintain
Performance Review -Engagement of the provider throughout the buying and after sales stages Gate Keepers

-Users

-Quality assurance team

The response time, other client reviews, and post purchase support To ensure the best service for a long time

Table 1: The Buyer Behavior Analysis table

The findings of the above behavioral analysis show the buying process of the customers of Hiperbaric. By identifying the decision makers and influencers at each stage, it is possible for the company to put strategies to ensure it meets the needs of the decision makers and influencers and each stage.

 

 

 

  • Relationship Analysis

The relationship analysis is a critical approach towards ensuring that business to understand the relational needs of its customers. Through the process, a company can put in place strategies to ensure its customer services meet the needs of the clients and thus better outcomes. The table below highlights the relationship analysis for the customers of Hiperbaric.

Components of the Relationship Small Purchasers Large Purchasers Large and Small Purchasers Differences in Relational Needs
Trust-Both customer segments demand trustworthy and ethical interactions

Mutual benefits-Both market segments seek to benefit from interacting or purchasing the products from HPP

Long-term Perspective-As an essential product for business services, all the customers of HPP want supplier who will work with them for a long time

Commitment-The customers seek a supplier who is committed to ensuring their needs are met at all times

Communication-Effective communication is needed all times

Customer Services-Responsive customer services are demanded by the customers

The two customer segments have similar relationship needs that involve trust, long-term perspective, mutual benefits, commitment, communication, and customer services

-The larger purchases, however, require more communication as any problem may have a significant influence on the services

   
Preferred Relationship Type

 

 

-Close and Trust Worthy Relationship

The customers of Hiperbaric vary significantly in terms of the Ladder of Loyalty. The company has many prospects, customers, clients, supporters, advocates, members, and partners. In this case, a ladder of loyalty can only be effective in analyzing specific and select customers.

There are not major differences in the relational needs between the two business segments of the company

 

Table 2: Relationship Analysis-The analysis shows that the two business segments of Hiperbaric do not have a major difference. This can be attributed to the fact that the company does not operate the two segments separately and that it views its market segments similarly

 

  1. Company Analysis

The company analysis will offer an important opportunity to analyze the company’s performance and its ability to build a relationship with their customers and their current network performance. This is an important process that will be considered in determining the SWOT summary of the company and thus guides future strategies of strengthening its performance.

Supporting Conditions
Leadership & Culture The organization’s leadership can be viewed as highly transformational and engaged throughout the company’s activities. The culture of the organization is based on high degree of teamwork and quality standards
Data Information & Technology The company has invested heavily in its research and development to ensure it comes up with the best products that meet the needs of the customers. Additionally, it is very open to the customers to ensure a sense of trust and ability to meeting all their needs
People The company has more than 100 employees drawn from different nationalities and for various roles. The diversity ensures that the company can meet the needs of the consumers, wherever they come from
Processes The company has been in operation for more than 15 years and has established processes from the product manufacturing to customer services which ensure that clients are satisfied
Stages
Customer Portfolio Analysis Hiperbaric has customers drawn from all over the world and majorly focused on medium and large scale food processors

The customers purchase small and large capacity HPP equipment to meet their demands

Customer Intimacy Hiperbaric works closely with its consumers before, during, and after the acquisition to ensure that all the needs of the customers are met.
Network Development Hiperbaric has established a strong customer care system that ensures that the organizations can efficiently respond to customer concerns and interests at all times
Value Proposition Development The value proposition for the company is achieved throughout the purchase process, which ensures that the needs of customers are met at all times. Additionally, the company has out in place an elaborate post purchase support for the consumers.
Manage the Lifecycle The process is repeated for all the customers.

Table 3: CRM Value Chain-The value chain analysis has highlights the company’s ability to form relationships. Evidently, the company works closely with all its customers to meet their needs

 

 

 

 

 

Plastic Manufacturers
Iron Ore Miners

The Network Map Analysis ARA model is an important tool that allows an organization to determine its current network capabilities based on its actors, resources, and activities in its industry. The Map below highlights the network capabilities of Hiperbaric based on the ARA Model.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Diagram 1: Network Map Analysis-As a B2B company operating in a niche industry, Hiperbaric Network is still very small

 

 

 

 

References

Hiperbaric. (2016). Industrial High Pressure Processing Equipment. Miami, FL: Hiperbaric.

Hiperbaric. (n.d.). Who we are. Retrieved August 23, 2017, from Hiperbaric-High Pressure Processing: http://www.hiperbaric.com/en/who-we-are

 

 

 

Obesity and Sports Science

Annotated Bibliography

Furukawa, S., Fujita, T., Shimabukuro, M., Iwaki, M., Yamada, Y., Nakajima, Y., … & Shimomura, I. (2017). Increased oxidative stress in obesity and its impact on metabolic syndrome. The Journal of clinical investigation, 114(12), 1752-1761.

The article addresses the effects of oxidative stress increase in obesity as well as the impact it has on the metabolic syndrome. It identifies obesity as the primary causative factor in metabolic syndrome development since an increase in the oxidative stress in the accumulated fat is one of the important mechanisms of obesity related metabolic syndrome pathogenesis. It brings out a variety of biochemical changes that take place in the human body as a result of fat accumulation that leads to an increase in ROS production in the body. It gives a collective finding that oxidative stress increase in fat accumulation acts as an early metabolic syndrome instigator and that the adipose tissue redox state is a potentially helpful therapeutic target in obesity related metabolic syndrome (Furukawa, et al., 2017).

Van Dyck, D., Cerin, E., De Bourdeaudhuij, I., Hinckson, E., Reis, R. S., Davey, R., … & Salvo, D. (2015). International study of objectively-measured physical activity and sedentary time with body mass index and obesity: Ipen adult study. International journal of obesity (2005), 39(2), 199.

Katzmarzyk, P. T., Barreira, T. V., Broyles, S. T., Champagne, C. M., Chaput, J. P., Fogelholm, M., … & Lambert, E. V. (2015). Relationship between lifestyle behaviors and obesity in children ages 9–11: Results from a 12‐country study. Obesity, 23(8), 1696-1702.

The article addresses the relationship between obesity and lifestyle behavior in children between the ages of 9-11 in twelve countries representing a full human development range. It includes childhood behavioral risk factors like duration of nocturnal sleep, vigorous physical activity, time for viewing television and scores of unhealthy and healthy diet patterns. These help to obtain multinational study results on the association of such behavior in the development of obesity and how those factors correlate with childhood obesity, especially short duration of sleep, vigorous physical activity and long-time viewing f television (Katzmarzyk, et al., 2015).

Gentier, I., D’Hondt, E., Shultz, S., Deforche, B., Augustijn, M., Hoorne, S., … & Lenoir, M. (2013). Fine and gross motor skills differ between healthy-weight and obese children. Research in developmental disabilities, 34(11), 4043-4051.

References

Furukawa, S., Fujita, T., Shimabukuro, M., Iwaki, M., Yamada, Y., Nakajima, Y., … & Shimomura, I. (2017). Increased oxidative stress in obesity and its impact on metabolic syndrome. The Journal of clinical investigation, 114(12), 1752-1761.

Gentier, I., D’Hondt, E., Shultz, S., Deforche, B., Augustijn, M., Hoorne, S., … & Lenoir, M. (2013). Fine and gross motor skills differ between healthy-weight and obese children. Research in developmental disabilities, 34(11), 4043-4051.

Katzmarzyk, P. T., Barreira, T. V., Broyles, S. T., Champagne, C. M., Chaput, J. P., Fogelholm, M., … & Lambert, E. V. (2015). Relationship between lifestyle behaviors and obesity in children ages 9–11: Results from a 12‐country study. Obesity, 23(8), 1696-1702.

Van Dyck, D., Cerin, E., De Bourdeaudhuij, I., Hinckson, E., Reis, R. S., Davey, R., … & Salvo, D. (2015). International study of objectively-measured physical activity and sedentary time with body mass index and obesity: Ipen adult study. International journal of obesity (2005), 39(2), 199.

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Narrative essay

Writing is a very interesting mental work. It is a good feeling to articulate what one has in his brain onto a paper. The brain works in such a miraculous way that, it has the ability to formulate ideas and store them. The amounts of information stored in the brain are so overwhelming that some could be erased with time. Putting down the ideas on a piece of paper saves the agony of having to spend a lot of time thing. Writing from my point of view is a way to store information that is of importance and there disappearance my cause inconvenience to the persona. Writing however, is an art. The art of writing has direct relation to human cognitive ability. The cognitive of man make it easy to acquire writing skills. Writing therefore is a skill that can be learned. Like any other learning activity, learning is very exciting experiences I recall have hard in my entire learning life. In every learning experience, there exist persons who act as either mentor or people from which one drives inspiration from.

Writing is the placement of ideas from one’s own brain onto a piece of paper. The articulation of those ideas by either typing or handwriting is a writing activity. As one would realize, typing and writing is as technical as drafting the ideas in the mind. The ideas are expressed by an individual’s either in writing or in spoken is treated as a person-those ideas are in themselves treated as person. Away from the concept of writing I would like to present my account of how I became a writer. Having an artistic mind is not always enough for most people; I was one of those people. The ownership of the ideas one has is the big deal. I was like to have been raised in a family that had lots of appreciation to art. My father was a writer himself and one may go as far as to say I was an heir to a writer, yes. However, my father had no hand my career as a writer.

I joined Harvard University with elated attitudes of becoming an artist, I just did not know to in what line. Marry, was my roommate in college she attended music classes on weekends. She sometimes shared her songs with me. I had enrolled for Economics in the school. It was a chilly evening when my friend moved along the street. She did not tell me where we were headed, I followed her anyway. “Sharon, meet my group’’ she said in a warm voice. It was the first time I was getting to meet a group of actors of that magnitude. “So you will be our critique of today” she added. I had played the role back in high school so it did not beat me with a shock as I knew I would deliver. After the play I presented the critique to the group, which the all applauded when I completed, a sign that I had done so well.

When I got back to the hostel, I had a moment to reflect on the activities of the day. I had had a lot of fun having to point out the mistakes of my fellow students. It is a nice feeling being the judge. It was like a time for promotion, but “from what to what? I said that offering a plastic smile. Maybe I should just be something better than mere imagination. I woke up next morning feeling so hopeful full of energy to embrace my new career. I wanted to be a film writer; I was going to stop at nothing. The optimism on my face could easily betray. “Hey, Mary will you be going back today, so I could join you again?” I ask in a strange sense of desire. Yes I will, you can join if you are free?”. This was yet another time to live my dream imaginatively. Marry was so kind to introduce to the rest of the crew. With my interest in writing I joined the film production panel. As a practicing writer I had my challenges trying to cope with the tight realm of prowess. Writing demanded lots of fluency with limited errors.

Today I can gladly say that Marry has played a very crucial role in ensuring I never gave up. Sometimes I longed to call quit but she kept on giving hopes. I remember the long hours of encouragements. She kept saying I was to start from point, and that failure was a point along the road to success so I had no reason to skip the failures if I wanted to succeed. Writing is a process; one has to admit the fact that from junior one would transit to senior. One can have the passion but without, determination the road is dead. The daily mistakes are great sources of lessons.

I would now like to link the experience I had to that of the ‘Driver’s seat’ by Adam Gopnik. From this narrative learning how to write experience has very close relation to learning to drive. Driving is however, physical but it revolves around the same thing. As a junior driver Gopnik experiences nearly same experience I had during the time I was learning to write. Like a senior drive, my senior write use to correct every error I ever made while writing. Sometimes you are afraid to ask for directions since due to shyness. Sometimes you feel bothersome to your instructors.  One thing that was too important during this time of learning was that, never shy off to ask.

In conclusion, writing is a coordinated process of the brain and the physical components of the body sense such as the hand, and the eye, the ear maybe function when one has to listen to the content from a secondary source. A writer has to learn the basic techniques to become a proficient writer. Prowess in writing is a gradual process. The learning process helps equip the writer with various techniques of writing. Like other types of learning activities, writing learning activities requires close coordination between the instructor and the learner. Driving is an open example learning with near similar experiences with writing. I have had very interesting experiences learning how to write from having a mentor who to date has remained to be a dear friend, Marry.

 

 

 

 

 

 

The Turnaround in my English Class Performance

The Turnaround in my English Class Performance

Getting admitted for a degree course in journalism at the university made me feel confident that I would soon be armed with all the skills that one needed to gather and disseminate information professionally. The confidence was much stronger with regard to broadcast journalism assignments. Towards my quest, I was aware performing well in my English classes was a must. Nonetheless, I found myself posting quite poor results in my classes which was a huge concern both to me at to my tutors. I tried all I could but still failed in most of my English class assignment to a point where I almost gave up on my dreams. However, fate has a sly tendency of placing people where they least expect to find themselves. Hence, I found myself placed in a writing competition for a newspaper station that my parents advised me to enter with the view that the challenge would be a stepping point towards improving in the English course. I was assigned to start a story from scratch and deliver it within five days. It was a feature story and I did not know where to start. I only accomplished my goal after encountering one Osman whose influence proved priceless to my writing outlook- soon I was one of the best performers in the English class.

Osman came by my desk two hours after the assigning editor had issued instructions to each of the competitors in the newsroom. “What is wrong with you?” He enquired.

“Sincerely, I have never written a feature story, and I have always being weak in English.” I answered in a rather resigned tone. He looked at me and smiled reassuringly.

“You need not worry. There is always a start for everything.” He said as he scribbled a website address and a password on my notebook. “Have a look at those articles. I wrote them in my first days in this newsroom. They should be of help.” He said as he left.

Immediately, I logged into the site and started reading through the articles. The first article I flawed seamlessly. Every capital letter was at its right place, every punctuation mark fell in its right place and the coherence of the entire article made my eyes pope out in amazement. I wished I could write like him one day. However, I realized that I only had four full days remaining to deliver my article and abide by the international standard of the newspaper if I was to be recognized for good records in the competition.

As I was reading the second article, Osman came and whispered on my ears. “Everything flows when you shun the fear to start.”

“You begin with gathering all the facts about the topic and then begin packaging the facts in a manner that makes sense to the reader.” He concluded as he left.

Right then, I left the newsroom to the location where I could get the firsthand information that I needed to complete my assignment. The issue at hand involved a group of residents who had turned a public land into garbage site. I was supposed to highlight how the act was a menace to the environment and the risks it posed to their health and that of the neighboring community. Soon, I was ready with all the relevant information. However, the task that lay ahead of me was still a big challenge.

On arrival at my desk on the third day, I tried to figure out what the first word that I would type on the keyboard would be. Several hours passed but I still could not get a word to start my story with. I went for lunch having not composed the first sentence that would see me begin my story. After lunch I went back to reading Osman’s story. Below the last sentence of one of the stories, Osman wrote that ‘writers block’ had taken its toll on him while he tried to come up with the story but he had overcome it by beginning in the middle thus holding himself in curiosity of what he wanted to unveil to the readers. Right then I began typing the details that would probably appear in the middle of my story. Every sentence I wrote posed a question in my mind. Before I noticed, I had written several paragraphs and the yearning to keep writing was reigning. After I had put down all the critical points, I went back to Osman’s stories to ensure that the story flowed smoothly without sounding jumpy.

When I was through with the story on the fourth day, I called Osman to go through it before I submitted it to the editor. He commented on several mistakes and asked me to correct them. Afterwards he read the story and asked me to submit it.

I was anxious after submitting the story. I suspected that I might have been ranked the worst journalist in the newsroom.

“Are you Smith?” The Chief Editor asked.

“Yes!” I answered with a trembling voice.

“Your story on environmental degradation is so captivating that I had to read it several times as I was amazed that it was done by a student.” He said as I stared at him in surprise. “If you keep up the classic writing style, I am confident that you have a bright future in journalism.” He promised as he shook my hand.

That success marked the beginning of my immaculate writing and excellent performance in my English class. The confidence I build has been the wheels propelling me to heights I never thought possible. Today I am an encouragements to other classmates struggling with the English course. I owe all credit to Osman for his encouragement, lessons and great writing style from which I learned how to write effectively.

Sweat

 

 

 

 

 

 

 

Sweat by Lynn Nottage

Student’s Name

Institutional Affiliations
Date

Sweat by Lynn Nottage

Lynn Nottage uses her dramatic prowess to toss around the nature of the work environment in the modern America by merging life dynamics of race, humanity and economy in the 21st Century. In a setting depicting the dynamics in the economic and demographic advancement in the new political dispensation, Lynn Nottage uses a set of characters who represent the variants of the American society ranging from ex-convicts to divorcees (Nottage, 2015).  The rift in the cultural and religious facets of the American society are contrasted by the characters from the beginning to show the void in the fabric of the American life. The precisely designed characters portray a distinct aspect of the American society. Most of the characters work in the city factory which has been operational for a long time offering a source of livelihood to generations but as time goes, the factory has been facing woes which threaten the aged comfort.

Across the script Nottage has shifted the ensemble chronologically by running narrative plots in the disruptive flow of events.  Nonlinear narrative is well introduced as Noggate tosses us with events between 2000 and 2008 with a conversations taking place in a different scenes form the other events (Nottage, 2015). She encompasses a mix of fast forwarding and flashbacks in the script as seen in the opening where we are introduced to tow ex-convicts Josh and Chris having a prologue with Evan a parole officer. The main plot takes place at a bar which is a center of the city that is faced with the risk of extinction as the main source of livelihood crumble slowly. The plots are well connected as each character represents a particular aspect of society. Both Jason and Chris are ex-convict but Chris seems to be turning over a new leaf when he gets saved to try and solve his problems. This however does not augur well with Jason who portrays white supremacy since coming out of eight-year jail term. Despite the trauma faced by both gentlemen, a clear shift of direction occurs when Chris decides to better his life and enrolls for college studies contrary to Jason’s expectations (Nottage, 2015). With tattoos etched all over his face and neck, Jason seems to lack a vision for his life and is angered when asked about his plans for life and general wellbeing by the parole officer.

The scene then shifts to a bar favored by the industry workers who join regularly to have a chat and share their problems. In the bar we are introduced to three ladies who seem to have the same foundation of schooling and general life experience. The episodic structure shifts the scene but are linking them by themes and characters who share a history. At the bar, the long scene is driven by plot which drives the themes of racial supremacy battle, labour issues and politics. Both characters and themes intertwine and proliferate the different scenes to create episodic. The bar being the main place where the longest scene takes place, all the characters assemble alternatively in a sub plot that expands the action by an exposition that introduces new characters, setting and essential information. In this scene, we are introduced to Tracey, Jason’s Mother and Cynthia, Chris’ mother who both went to the same school (Nottage, 2015). They are friends from childhood and they all work in the factory as their parents. Celebrating Tracey’s birthday at the bar in the company of Jessie who has become a drunkard since her marriage break up, the women and their city colleagues are trying to come into terms with the current events with poverty and hardship biting hard in the city.

Unsettling change ensures in the air when a managerial position is advertised and Cynthia expreses her interest in the post.Tracey is however not pleased,”…management is for them…not us “she object. She however cynically goes ahead and applies for the job but fails to get the managerial position (Nottage, 2015). A rift wedges between the women when Cynthia who apparently speaks Spanish secures a managerial position in the factory and ends up having to face Tracey who seems to thinks that she is got the job because of color. The issue of racial supremacy is well covered as Tracey was also an applicant to the post but failed to secure the position who grows resentful as she would be supervised by Cynthia, a colleague. She becomes rude and throws racially discriminatory statements when she asks the bar-back, an immigrant if he knows any Puerto Rican that could hire to burn he house down, “if the urge arises.” This is the epitome of thematic racial supremacy as Tracey despises the bar-back because of color. Oscar too expresses his interest in a nonunion job that ends up heightening the tension with the two Jason and Chris vexed by the news (Nottage, 2015). The desire for success seems to drills rifts as those who seem to be well suited for new positions don’t end up getting them while the lesser ones get the jobs.

In another episodic turn, Chris and Jason apparently work in the factory that is the one of the few still operational. With a flashback to 2000, Chris and Jason’s mother reconstruct the years of had work and painful work. They all seem stuck to the factory which has been a source of both life and pain for decades. Tracey recounts the loss of her husband who also worked in the factory. There are also rumors of a possible factory lockout as the union continue to put pressure on the managers for better welfare (Nottage, 2015). The factory is opting move to Mexico due to the labour pressure surging in the town. The worker continues to accumulate debt but they nevertheless seem to be less weary of the developments in the city. There resides an unusual comfort on the workers who take the issues literally not seeing the city future is at stake.

The workers seem to be resentful of the government as there seem to be no changes no matter the ruling regime. Stan the bar attender pronounces that he will not vote, “I decided a month ago that I’m not voting, because no matter what lever I pull it will lead to disappointment.”

The fabric of society is at stake; drug abuse is biting the society cruelly with drinking at the top list. The rumors in the city of one of the workers who torched his house down due to drug overuse seem to have little significance in the regulars’ lives. They have seen a lot of problems to the extent of unusual complacency. Cynthia’s husband Brucie fought addiction after losing his job in the factory. Hopelessness bites the workers and the city at large to a great extent. There is a group of people who want to leave but they can’t as they lack the means let alone the finances to move only forced to condone with the situation. Some of the workers are in denial to see the old factory slowly shutting down given the generations it served. There is a clear rift as some adjust to the changes while the rest, mostly the racial supremacists, who think they are entitled to the factory positions. They fail to identify their best allies at the moment nonetheless, there continues to be selfishness amongst the workers despite the common danger of unemployment. News of jobs completely eliminated heightens anger and disappointments as union members get locked out of the factory premises. Dissatisfaction is evident ranging from racial violence to drug abuse. Tracey’s racial anger stems from the same pot as other workers; disappointment. attacks her friend Cynthia after securing a managerial position at the factory.

“A couple minutes, and your whole life changes …” Chris in disbelief cannot relate the flow of events taking place so fast in a city that was never prepaid for the economic changes. As a young black worker, a new life path had to be devised. With experience form his mother, he makes up his mind to go back to college and pursue further studies. White supremacists face the greatest challenge as they are filled with a lot of entitlement and privilege that they fail to see the clear picture. The long friendship with Jason becomes volatile similar to that of his mother Cynthia and Tracey due to the contrasted desires of success and changing their lives for the best. The people of Reading grew lesser protective and supportive of one another as time went by.

There is however an unusual optimism in the city as the men and women continue to wait for better days, and they are justified; the factory has been there for their great grandparents to their grandchildren. The workers hold a common ground of future prospects however bad the situation seems.

 


 

Reference(s)

Nottage,  L.  Colbert, S. D. (2016). Sweat. A Critical Companion to Lynn Nottage, 200.

 

 

 

 

Sweat

 

 

 

 

 

 

 

Sweat by Lynn Nottage

Student’s Name

Institutional Affiliations
Date

Sweat by Lynn Nottage

Lynn Nottage uses her dramatic prowess to toss around the nature of the work environment in the modern America by merging life dynamics of race, humanity and economy in the 21st Century. In a setting depicting the dynamics in the economic and demographic advancement in the new political dispensation, Lynn Nottage uses a set of characters who represent the variants of the American society ranging from ex-convicts to divorcees (Nottage, 2015).  The rift in the cultural and religious facets of the American society are contrasted by the characters from the beginning to show the void in the fabric of the American life. The precisely designed characters portray a distinct aspect of the American society. Most of the characters work in the city factory which has been operational for a long time offering a source of livelihood to generations but as time goes, the factory has been facing woes which threaten the aged comfort.

Across the script Nottage has shifted the ensemble chronologically by running narrative plots in the disruptive flow of events.  Nonlinear narrative is well introduced as Noggate tosses us with events between 2000 and 2008 with a conversations taking place in a different scenes form the other events (Nottage, 2015). She encompasses a mix of fast forwarding and flashbacks in the script as seen in the opening where we are introduced to tow ex-convicts Josh and Chris having a prologue with Evan a parole officer. The main plot takes place at a bar which is a center of the city that is faced with the risk of extinction as the main source of livelihood crumble slowly. The plots are well connected as each character represents a particular aspect of society. Both Jason and Chris are ex-convict but Chris seems to be turning over a new leaf when he gets saved to try and solve his problems. This however does not augur well with Jason who portrays white supremacy since coming out of eight-year jail term. Despite the trauma faced by both gentlemen, a clear shift of direction occurs when Chris decides to better his life and enrolls for college studies contrary to Jason’s expectations (Nottage, 2015). With tattoos etched all over his face and neck, Jason seems to lack a vision for his life and is angered when asked about his plans for life and general wellbeing by the parole officer.

The scene then shifts to a bar favored by the industry workers who join regularly to have a chat and share their problems. In the bar we are introduced to three ladies who seem to have the same foundation of schooling and general life experience. The episodic structure shifts the scene but are linking them by themes and characters who share a history. At the bar, the long scene is driven by plot which drives the themes of racial supremacy battle, labour issues and politics. Both characters and themes intertwine and proliferate the different scenes to create episodic. The bar being the main place where the longest scene takes place, all the characters assemble alternatively in a sub plot that expands the action by an exposition that introduces new characters, setting and essential information. In this scene, we are introduced to Tracey, Jason’s Mother and Cynthia, Chris’ mother who both went to the same school (Nottage, 2015). They are friends from childhood and they all work in the factory as their parents. Celebrating Tracey’s birthday at the bar in the company of Jessie who has become a drunkard since her marriage break up, the women and their city colleagues are trying to come into terms with the current events with poverty and hardship biting hard in the city.

Unsettling change ensures in the air when a managerial position is advertised and Cynthia expreses her interest in the post.Tracey is however not pleased,”…management is for them…not us “she object. She however cynically goes ahead and applies for the job but fails to get the managerial position (Nottage, 2015). A rift wedges between the women when Cynthia who apparently speaks Spanish secures a managerial position in the factory and ends up having to face Tracey who seems to thinks that she is got the job because of color. The issue of racial supremacy is well covered as Tracey was also an applicant to the post but failed to secure the position who grows resentful as she would be supervised by Cynthia, a colleague. She becomes rude and throws racially discriminatory statements when she asks the bar-back, an immigrant if he knows any Puerto Rican that could hire to burn he house down, “if the urge arises.” This is the epitome of thematic racial supremacy as Tracey despises the bar-back because of color. Oscar too expresses his interest in a nonunion job that ends up heightening the tension with the two Jason and Chris vexed by the news (Nottage, 2015). The desire for success seems to drills rifts as those who seem to be well suited for new positions don’t end up getting them while the lesser ones get the jobs.

In another episodic turn, Chris and Jason apparently work in the factory that is the one of the few still operational. With a flashback to 2000, Chris and Jason’s mother reconstruct the years of had work and painful work. They all seem stuck to the factory which has been a source of both life and pain for decades. Tracey recounts the loss of her husband who also worked in the factory. There are also rumors of a possible factory lockout as the union continue to put pressure on the managers for better welfare (Nottage, 2015). The factory is opting move to Mexico due to the labour pressure surging in the town. The worker continues to accumulate debt but they nevertheless seem to be less weary of the developments in the city. There resides an unusual comfort on the workers who take the issues literally not seeing the city future is at stake.

The workers seem to be resentful of the government as there seem to be no changes no matter the ruling regime. Stan the bar attender pronounces that he will not vote, “I decided a month ago that I’m not voting, cuz no matter what lever I pull it will lead to disappointment.”


 

Reference(s)

Nottage,  L.  Colbert, S. D. (2016). Sweat. A Critical Companion to Lynn Nottage, 200.