Social Judgment Theory

Social Judgment Theory

Social judgment supposition is a self-influential premise that examines the perception and evaluates an idea through weighing it against contemporary positions. Therefore, social judgment theory is a scheme that ventures into human judgment. The premise of the theory depicts that attitude change can occur as a result of a persuasive message. The approach further examines interaction with people and how such interactions lead to a shift in perception and opinion. Aspects that are coiled in the social verdict assumption include; “scope of rejection, acceptance, and noncommitment, adjustment and disparity, ego association, attitude change, and simulations” (Kuzio, 2013). Understanding the dynamics and principles of the theory will help in indicating a situation that depicts my self-experience concerning social judgment theory.

Social judgment aids us to understand the best way to approach individuals that we intend to impact concerning a particular subject. This is because the premise of social judgment gives us an idea regarding the stance or attitude of individuals we intend to influence concerning the underlying topic (Chau, et al. 2014). Therefore, we will be in a position to infer what they are likely to accept and reject the subject matter in question. The incidence that instilled a memorable experience regarding social judgment premise is when I was discussing with my mother regarding success in life. I understand that my mother has a perception that education is the aspect that will largely contribute to success. Therefore, I had to persuade her that in-built and nurtured talent is another platform that significantly contributes to success. My mother has a good impression concerning talent; hence, she will give it a level of tolerance or acceptance as a path to success.

The anchor point in this situation is education. My mother believes that education is the most satisfying aspect when it comes to attaining success in life. I think that the fact she believes in education as the most pleasing factor in achieving success does not imply she will not accept other paths that lead to success. For instance, she had some degree of acceptance that talent is another platform that presents an opportunity for one to succeed in life. Latitude of acceptance refers to the range of ideas one is willing to accept. In the underlying situation, my mother agrees that talent is essential in elevating an individual, but she believes ones should balance between education and talent, and pursues them in a parallel manner.

The latitude of noncommitment implies a scope of thoughts where one has got no opinion regarding them. For instance, if I informed my mother that I had a talent in football and I pursue it while studying, she did not bother much even though it was not her preference. Latitude of rejection implies the idea that one is not supporting. For instance, I asked my mother if I could undertake a football professional on fulltime bases at the expense of my studies. She was quick to detest the idea has she had a notion that education is the primary aspect; other aspects concerning success should only complement education. I was keen on denoting my persuasive approach particular where my idea was within the rejection latitude of my mother, as the concept was opposing the anchor point.


Chau, et al. (2014). Social Judgment Theory-Based Model On Opinion Formation, Polarization, And Evolution. Retrieved from:

Kuzio, A. (2013). Social Judgment theory: retrieved from: http://a-

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